Issue 4 2021

Jul20265 Commerce Consultancy For A Digital Era Founded in 2017, This is Unicorn is passionate about helping brands dominate the most powerful and successful e-commerce platforms in the world. To begin, Elise provides a brief overview of the firm and offers more insight into its clientele. “Typically, we help start-up brands launch and gain their initial traction on the Amazon platform and enable established brands to optimise their revenue, grow their market share and expand across marketplaces. With a deep level of Amazon specific knowledge we’ve built up over the years, we specialise in Amazon ads management, product detail page optimisation, brand store creation and full brand management”. With the firm often facing fierce competition in the eCommerce consulting arena, the co-founders of the business have played a crucial role in regard to ensuring that it remains at the forefront of the industry, as Elise explains further. “By understanding the challenges brands face on the platform, we have learned how to navigate the platform effectively to produce strong growth and results. Moreover, this has helped us to deliver a unique service for the brands we work with”. Additionally, a bespoke approach to each brand and a commitment to innovation has enabled the firm to stand out from the crowd as Elise points out. “When it comes to Amazon, we take the time to get to know the brand and their products and understand how Amazon fits into a brand’s wider ecommerce strategy, before then tailoring our strategy recommendations to suit. Using our own proprietary technology has also enabled us to better manage, optimise and generate data-driven insights for the brands we work with”. Based in London, This is Unicorn is an Amazon consultancy supporting brands across the UK, USA, and European marketplaces. Following its well-deserved success in the Media Innovator Awards 2020 as being crowned the eCommerce Consultancy of the Year 2020 - UK, we got in touch with Elise Jackson to find out more. Issue 4 2021 55 “Being conveniently located in London and Barcelona allows us to leverage local European market knowledge. Moreover, this also enables us to support our clients who are headquartered in the UK, US, and Europe effectively. Moving forward, having already helped one brand increase their revenue year on year by 5X to €2.4m across the European marketplaces, we are excited about our future prospects. Here at This is Unicorn, we are incredibly proud of the results we achieve for the amazing brands we work with!” run what we call “lunch & learns” internally to showcase our different areas of knowledge and expertise”. Finally, Elise discusses the main benefits of the firm’s location before outlining its goals for 2021 and beyond. “Being conveniently located in London and Barcelona allows us to leverage local European market knowledge. Moreover, this also enables us to support our clients who are headquartered in the UK, US, and Europe effectively. Moving forward, having already helped one brand increase their revenue year on year by 5X to €2.4m across the European marketplaces, we are excited about our future prospects. Here at This is Unicorn, we are incredibly proud of the results we achieve for the amazing brands we work with!” Contact: Elise Jackson Email: [email protected] Web: www.thisisunicorn.com Address: 85 Great Portland Street, First Floor, London, W1W 7LT Phone: 07585324360 To ensure the firm remains ahead of the latest industry trends, its team members often take part in various training activities, as Elise goes on to explain. “With curiosity being such an essential part of the firm’s internal culture, all our team members are constantly learning through published industry content and webinars. While it is important to work with and learn from other members of the industry, we publish thought leadership content in order to educate and inform the industry of what we are doing when it comes to the best practices. In addition, we also