Feb22662 Reconnecting With Nature Through Online Marketing Nature comes first at Eco Africa Digital – whilst the company promotes and assists tourist destinations with effective marketing campaigns, its priority remains the conservation of the local communities, wildlife, and the planet. Henceforth, the Best Specialist Travel & Tourism Marketing Agency 2022 - South Africa is focusing upon supporting locations that give back to the planet. Indeed, ethical tourism and a devotion to the planet runs through the heart of the company, informing its every decision. Based in South Africa, Eco Africa Digital serves as an online marketing service that works across the African continent acting as specialist marketers for tourism destinations. The company transforms its clients’ digital presence, enhancing, optimising, and bolstering their reach via social media, SEO, paid ads, web development and digital marketing services. Eco Africa Digital’s aim is to drive direct bookings through its clients’ websites, meaning that commissions are reduced and there’s more money going into the client’s pocket. Founded in 2013, Eco Africa Digital was established due to one philosophy – that people should be closer to nature in a world that seems to be drifting further and further in the opposite direction. It was in this very year, just prior to the company’s founding, that Lizanne du Plessis felt this disconnect herself. Indeed, her ‘heart was in the wilderness, but her life was in civilisation.’ Henceforth, she decided to formulate a way to fulfil this yearning, and Eco Africa Digital was born. The company is an accessible way for Lizanne and her team to reconnect with the planet and, in turn, help preserve, build, and sustain tourist destinations across the continent. Noting a significant demand for online marketers who are not only passionate but also experienced with tourism in Africa, the agency has opted to take a unique approach that works against the superficiality of social media. As a result, this approach has aided clients with increasing their bookings by a significant amount and has also altered the way that they view their business. Of course, client-centricity is imperative at Eco Africa Digital, as it is the client that provides the company with the opportunity to fulfil its passion of serving the wilderness. Consequently, Eco Africa Digital prefers to work with clients that possess a similar mindset, maintaining a love for conservation and community upliftment of those surrounding the conservation areas where many of these lodges are located. In equal measure, it is important for Eco Africa Digital to cultivate a team that thoroughly enjoys being at one with the world. Therefore, the team consists of loyal, diligent, and disciplined individuals that are all working towards a goal greater than themselves. In essence, it has a team that watches out for each other, offering support and guidance when needed. Over the years, the team has accomplished great success, and has ultimately proven that Eco Africa Digital is stronger when they work together. The team’s strength has been tested greatly in the wake of the Covid-19 pandemic – much of their communication turned to online sources and they found themselves with a great amount of time on their hands. Through the team’s innovation and creativity, the company soon began presenting online webinars, pulling over 900 viewers per presentation. This resulted in a plethora of collaborations with other tourism marketing agencies coming the company’s way, which culminated in wider exposure and an influx of clients. In addition, Eco Africa Digital delved into numerous specialist training courses, which expanded its service offering to include SEO management, OTA management, Video Production, Tracking and Analytics, HubSpot Management, and much more. The upcoming year is filled with multiple appearances for the company. It hopes to attend both the World Travel Market in Cape Town in April and in London in November 2022. On top of this, Eco Africa Digital is setting its sights on expansion, and is exploring methods that will push its client base further into East Africa, to not only include Tanzania, but also Kenya, Rwanda, and Uganda. Contact: Lizanne du Plessis Company: Eco Africa Digital Web Address: www.ecoafricadigital.co.za
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