Issue 4 2023 13 Feb23633 Best Data Processing & Technology Platform 2023 – USA Knowledge Hub Media is a key player in the B2B advertising space, with core competencies in innovative advertising technology. Here’s a look at the work of this advanced company, and its President and CEO Paul Guenther, as it wins a title from Corporate Vision. Founded in 2009, Knowledge Hub Media began life as IT Knowledge Hub. Ever since its inception it has been a prominent player in the B2B advertising environment, with key skills in demand generation and content syndication. The company generates leads via assets such as white papers, webinars, and case studies. Its clients consist mainly of software and technology industry players, or advertising/media agencies working on their behalf. Most Knowledge Hub Media clients are promoting technology platforms and software solutions. Paul Guenther is President and CEO of the company. He has spoken with us to discuss the outset of his entrepreneurial journey, which for him started at Penn State University in 2002. He began here by determining he wanted to go to law school, and so decided to major in crime, law and justice. After graduating in Spring 2006, this is indeed what he did. Balancing his law school attendance with a part-time night school programme and also socialising with friends. This combination inevitably led to a lack of focus, and Paul feels he was not in all honesty ready to take on such challenges at the time. In retrospect, this may have actually been a blessing in disguise however, as it led to Paul’s decision to go back to study in 2008. This time around he did an MBA concentrated on marketing management at Wilmington University. During his course, Paul also began working on the project that was to eventually become Knowledge Hub Media. Once his MBA was completed, he turned his focus to the company fulltime. He worked tirelessly throughout most nights to get things off the ground covering everything from sales to marketing, accounting, and website development. Paul was very much a one-man-band in the early days, but he was thrilled to be able to take on his first employees over the next couple of years. By 2020, the business was up and running, and Paul had also achieved a doctorate in business administration. He has some sage advice about the most important qualities a business leader must possess. “Believe in yourself. Whether you think you can or think you can’t… Either way you’re going to end up being right about it. Always learn from your mistakes – and never repeat them. Don’t ever make the same mistake twice. Live in the now. When you think about it, the present is the only tense you can actually control. The past has already happened… And the future is basically just a goal… A projection for what you want to happen down the line. The present is actually happening right now.” Paul believes in business everything is about ownership and accountability. If things ever go poorly you must understand and admit your mistakes. Apologise and make sure moving forward things are changed. Conversely, when things go right it is important to give credit to the people who deserve it. Remember one person can’t do it all. It takes a confluence of amazing people with beautiful personalities to build and maintain a strong company. The company has great strengths in analytics, having seriously engaged in big data for a long time. It uses its Intent Datacloud to measure consumption of B2B across multiple channels. This tool can help enhance its customers experiences, something integral to the company. Knowledge Media Hub always puts its customers at the heart of what it’s doing, as they are the most important thing. Offering a great customer experience is its primary goal. Knowledge Hub Media have achieved many accolades over the years. It has made the Inc. 5000 list three years in a row and been honoured as an Entrepreneur 360 company in Entrepreneur Magazine. It has also been named as one of the most innovative advertising technology companies of 2020-2021 at the InterCon awards. Knowledge Hub Media is now able to add to its award-winning roster its latest award as Best Data Processing & Technology Platform 2023 – USA. It certainly is a company who, together with its CEO, is building robust influence and success right across the board. Company: Knowledge Hub Media Contact: Paul Guenther Web Address: https://knowledgehubmedia.com/
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