Issue 4 2023 19 IIssue 5 2022 13 media from all walks of life in a ‘futuristic city’ virtual setting to discuss how technology removes barriers to opportunity, empowers intelligent transformation and innovates faster in the era of new infrastructure. As it was the first time Lenovo had experienced the opportunities of xR technology, they enlisted the services of the team at Ding Dong Studio who applied mixed reality (MR) elements within the disguise workflow to create vast and dynamic virtual backdrops for each presentation topic. The disguise xR workflow allowed the producers to seamlessly integrate camera tracking systems and real-time content rendering from Unreal Engine to cover the real environment beyond the LED screen in real-time, and at the same time, turn on a virtual set extension around the speaker. Augmented Reality (AR) workflows enabled by disguise xR meant that Lenovo could bring to life various key points highlighted within the talks. enabling presenters to deliver more compelling content and immerse viewers into the futuristic setting. “The disguise xR workflow allowed us to turn the Lenovo Tech World 2020 into an ‘intelligent’ and high-tech live stream. The whole process was smooth and with low latency, which not only made the audience experience the creativity and intelligent elements of Lenovo technology in real-time, but also gave them a unique visual experience,” said Ding Dong Studio Technical Directors, Tan Lei and Yang Jian. The future of xR holds endless opportunities With xR, brands can start engaging with their audiences on a whole new level. Another virtual platform called the metaverse is currently valued by Goldman Sachs as an $8 trillion opportunity. With xR being a key way to get access to these virtual worlds, brands like Gucci, Ferrari, Balenciaga and many more are seeing the value in the virtual space. disguise, with its ever-increasing global partner network, is able to bring to life any brand experience possible. The future of this technology is truly anything we can imagine. Company: disguise Email: [email protected] Website: www.disguise.one
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