Issue 5 2021

Issue 5 2021 27 value to leaders without being there in-person. This adaptation has positioned Global Coach Group perfectly to address the changed leadership development needs that Fortune500 clients and other multinationals have. These are changes that would have come eventually, and Global Coach Group can now look forward to an exciting future at the next level of coaching evolution. Looking to the future, Global Coach Group has one, simple goal; to change the world of leadership, one leader at a time. This mission is supported by a network of certified coaches all over the world, who are committed to delivering life-changing coaching to leaders and organizations everywhere. With the potential for global scaling and further growth enabled by the firm’s innovative platform, there is plenty to admire here. Global Coach Group is an outstanding global leadership coaching organization, and one that has perfectly adapted to the needs of the modern world as it has been affected by COVID-19. It is fully deserving of this recognition, and there is sure to be more success on the way for the business. Company: Global Coach Group Contact: Will Linssen, CEO Website: www.globalcoachgroup.com being Good for People, Good for Progress, and Good for Permanence, which is a key part of Lead for Good. However, for all the success that Global Coach Group has experienced over the last few years, there have also been challenges. In particular, the most recent and prevalent challenge has come in the form of COVID-19, and the worldwide pandemic status of the virus. When COVID-19 struck, the firm could immediately sense that the world had changed. It was certain that this change would sweep across its industry like a wildfire, and it certainly did, especially when the firm saw the way that coaching delivery had been changed forever. Global Coach Group realised that if it wanted to support leaders to thrive, not simply survive, then it would need to change the way coaching was delivered. In other words, embrace the fact that digital is the new normal, especially given that much of the world was working remotely due to COVID-19. So, that is what Global Coach Group did; it changed the way it delivered coaching and made things better for a digital era. By combining its coaching methodology with innovative technology, coaches can now support leaders in times such as these, when they need support the most. Instead of coaches being labelled non-essential visitors, the coaching technology assures coaches that they can continue to deliver