Small Business Awards 2023 | 11 Issue 5 2024 | 11 every member of this eclectic, bright, and curious group of technology aficionados being a thought leader and wholly passionate about making a real difference in the ANZ trade ecosystem. Work hard and play hard is the ethos here, something aided by the companies ‘one team’ focus, with innovation, collaboration, and creating sustained value core values resulting in a fantastic place to not only work but thrive. This accolade is just one of many hipages Group has received that testify to this. For a small/medium enterprise, the investment in its people is comparable to much bigger players in the technology industry and this, plus a real belief in the benefits of a diverse workforce and a supported and inspired People & Culture team who constantly push for the best outcomes for hipages’ people has resulted in a solid company going from strength to strength. Contact: Jodette Cleary Company: hipages Group Web Address: https://hipagesgroup.com.au/ The effortless solutions crafted by hipages Group are done so for three primary reasons, to help those within the trade streamline their services, grow their businesses, and ultimately impress their customers at every turn. Determined to build a better experience for all, this endeavour started as many great enterprises do, with two friends, one vision, in the back of a garage. It was 2004 when this ride first began, with the duo of Roby Sharon-Zipser and David Vitek launching hipages Group’s namesake founding company, hipages, under the name Home Improvement Pages, which it would hold for a further seven years. 2008 saw the group’s pay per lead (PPL) model introduced to the market, where it served valiantly until it was replaced with the current subscription model three years ago. In the few short years since, this model has come to be recognised as Australia’s largest online marketplace for tradespeople, helping to develop those working in sector and providing them with the necessary skills they need to go above and beyond for customers. In the years since, partnerships have been formed with the likes of IKEA, Bunnings, and the NSW Department of Education and in 2020 the company listed on the Australian Stock Exchange. Now, 20 years after it first began, there have been more than 11 million home improvement jobs put on hipages, and in excess of 34,000 trade members use the platform, a remarkable feat for an enterprise that began in the humblest of ways. Leveraging the robust network of professionals it has amassed so far on this two-decade journey, hipages Group today enjoys its status as one of the biggest entities in the residential trade sector, across not only Australia but New Zealand too. The group’s success in the latter can be attributed largely to its acquisition of New Zealand’s largest trade marketplace, Builderscrack, back in 2021. Beyond simply its offerings through hipages, the group also owns and operates Tradeiecore, a job management platform and app that has been painstakingly designed to relieve trade businesses of the everyday admin they face working in this trade. What this shows is that, as a proud mediumsized start-up, hipages Group is able to meticulously strike the balance between being big enough to harness the power of its own leading systems, but equally small enough to provide users of its solutions with tailored options that directly address their personal needs. Every ounce of this sustained success is as a direct result of the great people who comprise hipages Group, with It is the unwavering mission of the Australian-based hipages Group to change the way that people engage with trades, something it achieves through its unique offering of a smarter and all-round better way of joining consumers and those in the trade to yield the best possible results for both parties. Named as the Most Innovative Employee Development Experts 2024 – Sydney for their work, this team make the process of home improvement seamless through the use of purpose-built optimisation technology, something corroborated by the more than three million people across Australia who have made this change for the better already. Transforming the Trade Industry, Building Better Lives
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