Issue 6 2019
CORPORATE VISION / Issue 6 2019 61 , Oct18058 Pay it Forward Net Element is a technology-driven group specialising inmobile payments and value-added transactional services.We speak toOleg Firer about this fast-moving industry sector. Net Element enables merchants to accept electronic payments at the point of sale, online, via mobile payment technologies. The company owns and oper- ates global mobile payments and transactional processing provider, TOT Group, Inc. TOT Group companies include Unified Payments, which is ranked as One of The Fastest Growing Companies in North America on Deloitte’s 2018 Technology Fast 500™, Aptito, a next genera- tion cloud-based point of sale payments platform and Payon- line, fully-integrated, processor agnostic electronic commerce platform. Oleg Firer is Chief Executive Officer at Net Element and is responsible for the overall vision, strategy and execution of the company's mission of powering global commerce. “At Net Element, we help businesses of all sizes thrive by delivering innovative, virtually seamless payment and powerful problem-solving expertise,” says Oleg, explaining more about the firm’s offering. “We provide a broad range of payment acceptance and transaction processing services that enable merchants of all sizes to accept and process more than 100 different options in a multi-channel environment. These fully-integrated payment solutions incorporate fraud management and tokenisation technologies.” Mr. Firer has a vast wealth of knowledge and experience in the field. Before taking on his current position, he served as Executive Chairman of Unified Payments and has led the company from its inception until its acquisition by TOT Group in April of 2013. Under his leadership, Unified Payments' revenues grew by 23,646% over a three year peri- od and the company was ranked as the number one fastest-grow- ing company by Inc. Magazine in 2012. Prior to Unified Payments, Mr. Firer held senior executive posi- tions in private equity, payment processing, wireless communica- tions and technology companies. “Momentum in the transaction of consumer payments away from paper and towards card and electronic alternatives is ex- pected to result in total cash and other paper declining drastically,” he states. “Despite sustainable growth in card payment value, on a year-on-year growth basis, electronic direct payment value is expected to increase fastest between the years of 2017 and 2022. “We believe that we are well positioned to benefit from mer- chants’ demands for integrated payments solutions at the early stage of an upgrade cycle,” con- tinues Mr Firer. “The company is strategically positioned for growth in emerging countries and the United States.” Aptito is just one of the compa- ny’s offerings. It is an all-in-one iOS cloud-based restaurant management and payment acceptance solution which offers the most complete package of features to bring food and bever- age industry into the new age. Its digital menus and kiosks offered on iPads are easy to customise and seamlessly integrate with Net Element’s full-featured iPad based EMV compliant Point-of- Sale system and iPhone app. The retail version of this product includes a fully integrated cash drawer, receipt printer, barcode scanner, barcode printer, scales, self-service fast-track system and EMV complaint bankcard accept- ance terminal with the ability to accept Apple Pay & Android Pay. Aptito Retail is available with a local server, which allows mer- chants to always remain online, even if the Internet connection to the cloud is lost. Its local server solution is automatically synchro- nised with the cloud, providing 99.99% uptime. “Our clients are at the centre of everything we do, and our asso- ciates are relentlessly committed to their success,” enthuses Mr Firer. “Right now, it’s never been easier to interact with your cus- tomers, manage your restaurant remotely, and flat out increase your profitability!”
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