Corporate Vision- Issue 6 2024 CorporateVision The future of better business In today’s fast-paced business landscape, the role of innovative and strategic marketing leaders has never been more critical. Our Top 10 Marketing Leaders spotlights the most influential and pioneering figures in marketing, those who continually inspire, inform, and propel businesses forward. Whether an industry veteran or an aspiring marketer, our Top 10 Marketing Leaders offer a wealth of knowledge and inspiration to fuel your own journey to success. Top 10 Marketing Leaders 2024
Welcome to the June issue of Corporate Vision magazine. AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility. In this issue, we are excited to introduce our Top 10 Marketing Leaders 2024 feature, where we showcase the visionaries, the creative thinkers, the experts shaping the world of marketing as we know it. From the USA to Ireland, England to Qatar, Japan to Kenya, we get to know an array of marketing specialists from all over the globe who contribute to the brilliant messaging that effectively attracts and retains customers, builds sales, increases profits, and ensures the flourishing of organisations. Elsewhere in this issue, we are, as always, delighted to be celebrating our award-winning businesses, specialising this time in education recruitment, HR, corporate performance management, interior design, and more. We shine a light on their extraordinary stories and accomplishments, and the amazing and exciting things that they have yet to come. I hope you find this issue to be insightful and inspiring and wish you a wonderful month ahead. I look forward to welcoming you back again soon for our July issue. Rebecca Scotland- Editor Website: www.corporatevision-news.com Editorial Team Sofi Parry, Senior Editor | Rebecca Scotland, Editor | Kita Thomas, Writer | Lou Allkins, Writer | Emily Godbold, Writer | Matthew Wright, Writer | Joshua Beardsmore, Writer Design Team Lauren Baldwin, Graphic Designer | Haeri Jung, Junior Graphic Designer
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Contents 6. News June Issue 8. Together Creating Learning Capacity in the Classroom 9. SUPPORTING DIVERSE LEARNERS 10. A Shining Example of Family-Run HR 11. An Electric Vehicle Car Scheme Done Right 12. Making Work Better 13. DJ Design Einstein Inc: Most Innovative Interior Design Firm 2024 – Metro Vancouver 14. How Can UK Businesses Overcome the Digital Skills Gap? Top 10 Marketing Leaders 2024 16. Staking a Claim in the Digital Marketing World 17. The Marketing Agency Making Memories That Last 18. The Marketing Mogul Building an Empire. 20. Propelle + Konnect: Event Marketing & Staffing Consultancy 21. Digital Training Institute - Bespoke Digital Marketing Training & Consulting 22. SOPHOLA - Marketing Technology Consultant 23. Connect My Marketing: Dental Marketing 24. Full-Stack Digital Marketing with The Creative Agency 25. Waihiga K. Muturi, Rtn., Marketing & Communications Specialist 26. Flamingo Marketing Strategies: West Midlands Marketing Agency
Corporate Visiopn Axonify Unveils Unified Solution to Solve Massive Frontline Employee Engagement Challenge at ATD 2024 Axonify, a global leader in frontline learning and workforce productivity, is introducing the Axonify Frontline Employee Engagement Suite (part of the award-winning Axonify Frontline Enablement Solution) designed to address the critical employee engagement challenge and its impact on retaining talent and improving frontline productivity and performance. This new offering, announced at ATD 2024, represents a significant advancement in HR technology, providing a fresh approach to employee engagement focused on helping workers feel competent, confident and comfortable at work. According to a recent study published by Gallup, only 32% of full- and part-time employees said they were engaged by their work, compared to 34% in 2021 and 36% in 2020—this marks the first annual decline in engagement in a decade. Paired with 85% of frontline corporate leaders who plan to retain or increase their annual investment in employee engagement, it’s clear organizations are seeking new ways to engage their workforces and solutions are needed. Starting with a revolutionary approach to frontline learning more than 10 years ago, Axonify continues to find new and innovative ways to deliver the technology needed to drive business outcomes and ensure employees have a great shift, every day. “We’re excited to launch our Frontline Employee Engagement Suite to address the pressing need for right-fit engagement strategies tailored to frontline teams,” said Dave Carter, Chief Revenue Officer at Axonify. “Axonify’s approach brings engagement into a single, unified experience, moving away from the limitations of a traditional LMS, and offering organizations the tools they need to create a more connected, agile and high-performing frontline workforce.” Axonify’s new Frontline Employee Engagement Suite overcomes traditional barriers—like fragmented solutions that don’t reach frontlines and ill-fitting tools meant for desk workers—by giving learning leaders, HR and Operations teams a more holistic way to move the needle on employee engagement right inside Axonify: Reach the entire frontline, every day • Axonify’s short, gamified, personalized daily training experience fits into the frontline workflow on any device—earning an industry-best 80% user participation rate—that sets the foundation for a strong employee engagement strategy. Communications that align frontlines and foster community • Leadership messages: Deliver leadership and managerlevel critical communications to the entire workforce instantly • Two-way communications: Promote engagement and community with employees through two-way communication so they feel heard by HQ, leaders/ managers and each other • Tactical campaigns: Organize a series of targeted communications into time-specific campaigns that are easily accessible by all employees • Real-time chat: Boost collaboration with a companysanctioned chat, backed by enterprise-grade security Timely performance support and feedback • AI-powered job support: Keep frontlines confident with moment-of-need answers • Pulse surveys: Get pulse checks on your frontline with built-in survey tools that get immediate responses and immediate feedback • Task management: Assign tasks and track progress with live completion rates and feedback loops Foster a culture that recognizes and rewards • Game mechanics and rewards: Motivate and incentivize teams to challenge, compete and reward each other for points and prizes • Recognition: Give teams the ability to recognize each other for a job well done Together, these employee engagement tools continue to expand the value Axonify brings to all parts of an organization, including our proven frontline learning solutions that enable faster onboarding, airtight compliance and safety training, career and skill development training and more.
News Industrial Workforce at Risk: Report Uncovers Employee Concerns Over Safety, Lack of Training Just in time for June’s National Safety Month, Vector Solutions’ new report provides a meaningful look at the state of worker safety and well-being in organizations across the country. New, first-of-its-kind research from Vector Solutions, a leading provider of training, compliance, and performance management solutions for critical industrial sectors, reveals important safety and preparedness priorities for the industrial workforce. The State of Industrial Worker Safety and Well-Being Report surveyed more than 600 full-time professionals across maintenance, production and operations, engineering, health and safety, and other crucial roles within industrial organizations in the United States. The study’s findings uncover significant gaps in worker education and safety precautions that must be urgently addressed. The U.S. manufacturing industry is expected to reach a critical shortage of 3.8 million workers within the next decade. To avoid falling prey to high turnover, industrial employers must strive to promote retention by every means possible. One key method for preventing employee churn is by ensuring employees feel safe and confident in their abilities to complete their daily tasks. Vector Solutions’ latest study found that safety is the second most important factor for workers to remain in a job, second only to pay. But despite the value they place on safety, nearly half (46%) of workers believe their employer could be doing more to reduce safety incidents. Another 83% note that their company’s safety protocols feel like checkboxes rather than genuine commitments to employee well-being. This checkbox perception illustrates a pressing need for employers to showcase that they take the safety and professional development of their workers seriously, or risk losing talent to the competition. Furthermore, while the research uncovered notable safety concerns among workers, 58% of them believe additional training would improve their workplace safety. “Safety plays a critical role in the well-being and productivity of our workforce,” said Clare Epstein, General Manager of Commercial at Vector Solutions. “We conducted this study to better understand the current state of safety initiatives, training, and technology within the industrial sector. The findings revealed that employers have a lot of room for growth when it comes to prioritizing the safety of their workers, especially with regards to providing staff with accessible and comprehensive safety training.” Additional findings from the report include: Retention Lags and Skills Gaps Widen When Safety Training Isn’t Prioritized In a turbulent economy, workers rely even more on training and safety precautions to keep them at their current company. • 81% report that their training makes them feel more inclined to stay at the company • 62% believe that good training improves job satisfaction • 57% say that safety issues make more seasoned workers leave – which contributes to the skills gap • 44% say that safety issues make it harder to hire – which contributes to the labor shortage and widening skills gap Workplace Safety Has Room for Improvement, Especially for Non-Native English Speakers Implementing training solutions does not necessarily mean that content is accessible to all employees. The report revealed that non-native English speakers are dealing with concerning disparities: • Half of non-native English speakers say that their company doesn’t offer training in their native language • Non-native English speakers were 27% more likely than their native English-speaking counterparts to feel pressured to prioritize productivity over safety in the workplace • Non-native English speakers were 127% more likely to say they do not feel comfortable reporting workplace hazards than native English speakers Fostering a Safe Workplace Starts with Superior Training When workers aren’t given dynamic and up-to-date training materials, professional development lags resulting in knowledge loss, skills gaps, and a lack of retention of great employees. • 100% say that safety training is essential for fostering a safe workplace • 50% say that their company’s training is not engaging, with those in electrical maintenance being 100% more likely than average to say this • 29% of those who are unsatisfied with their training are considering leaving their job for this reason To learn more about Vector Solutions’ The State of Industrial Worker Safety and Well-Being Report, click here.
Corporate Vision Together Creating Learning Capacity in the Classroom Operam Education Group (OEG), recognised as our Education Recruitment Agency Acquisition Specialists of the Year 2024, is an education recruitment business, specialising in the acquisition and growth of regionally intimate education recruitment agencies with high value service offerings. Currently with eight brands across the north and the midlands, its pending acquisition will enable a national reach. OEG brands include Provide Education, The Education Specialists, Teachers UK, Key Stage Teacher Supply, First For Education, Bridge Education, and Provision Recruitment. Successfully over the last five years, Operam Education Group’s investment strategy has encompassed people, technology, and business processes to improve efficiencies and further develop service delivery. Every acquisition process strives to strengthen stakeholder relationships to position each brand as the number one recruitment partner within their regions. Eddie Austin, Founder and CEO of OEG, shares the following advice for other businesses on its successful growth: “It’s important to understand your purpose, ensuring that all your stakeholders recognise and are aligned to it for greater levels of engagement and collaborative working. A clearly defined, robust, and deliverable business plan that identifies your key value levers is a must and is one thing that you should revisit every year. And above all, lead by example.” Since its inception, OEG has been underpinned by its set of values of fostering innovation and maximising potential, applying knowledge through experience, and accountability. The values reflect employee behaviour and decision making to achieve, progress, and excel, whilst being conscientiousness of Environmental, Social, and Governance considerations. They are the foundation that has ensured OEG’s delivery of high operational standards for the benefit of its employees, clients, candidates, partners, and its board, but most of all for the pupils and students who benefit from OEG’s purpose. Ultimately, OEG’s contribution translates into bridging the attainment gap, making a difference to children’s lives, enabling social mobility. The recruitment and retention of teachers has been an ongoing concern for almost two decades, which has been exacerbated by post pandemic issues. The industry’s biggest challenge currently has been the rise of mental health issues experienced by pupils. This has placed a lot of education staff in the frontline of identifying early signs of pupil mental ill health as well as managing their own wellbeing needs, which have also increased. In addition, the rise of challenging behaviour in the classroom has been a key motivation for teachers and TAs to leave the profession. In response to these identified challenges, OEG has invested in supporting and training supply staff through CPD of the highest quality. It has a dedicated Education Manager as its Training and Development Lead: a senior educational practitioner with a wealth of experience who has developed bespoke training. The tailor-made approach means training can assist in developing local solutions to local problems because not all schools are the same nor are their local challenges. Evidenced by feedback, live training, as opposed to video-led content, has had a real impact on the attendees’ confidence and ability to work in a classroom: Additionally, OEG has partnered with Northorpe Hall Child and Family Trust, mental health education experts, to deliver bespoke CPD training. The courses are also live and interactive, and facilitated by education professionals with mental health and wellbeing experience. All candidates can also access CPD Online College, who offer a wide range of safeguarding and subject specific courses. As employee numbers grow, OEG has made several investments to assist them in people management and HR, as well as accessible support for their staff’s physical and mental health, wellbeing, lifestyle goals, and challenges. Eddie Austin, CEO, gives the following advice on how SME businesses can bolster their HR: “As a fast-growing business with an equally fast-growing colleague headcount, we recognised at an early stage the need to have a robust and flexible approach to our working practices. Understanding when the internal trigger point is to hire a HR professional is important and should become a key milestone in your people plan. In advance of any such hire, management should consider investing in a fully supportive HR system, one that is easily accessible for all stakeholders and that offers the highest level of transparency in areas such as onboarding, attendance, CPD, and policies and procedures. Appointing a part-time HR professional to support management is always a good consideration and can be extremely cost effective.” The future for Operam Education Group includes further acquisitions to enable a national reach, strengthening its position as a market leader in education recruitment. Eddie Austin, CEO, says, “We have grown through our strategic investment and the dedication of our colleagues. Our growth year on year, both financially and geographically, has deservedly earned us a reputation as sector leaders.” Company: Operam Education Group Email: [email protected] Website: www.operameducationgroup.com
Issue 6 2024 | 9 Theorise provides a range of specialist student support roles to colleges, universities, and other educational institutions to meet clients’ individual requirements. These roles include Study Skills Tutors (for dyslexia, dyspraxia, and other specific learning difficulties), Mental Health Mentors, Autism Mentors, in-class Support Workers (ASD, ADD, ADHD), Note-Takers, Proof-Readers, and Examination Support Staff. To create an inclusive educational environment, Theorise offers a range of disability support tutors and mentors to help students unlock their academic potential. The team understands that every student is unique and employs a tailored approach to ensure support aligns with the needs of both clients and students. As Theorise continues to grow, the business remains committed to its professional, friendly approach which has proven successful with its students. Theorise has established itself as a trusted partner for esteemed institutions, such as the University of Aberdeen and the University of Edinburgh, seeking first-rate NMPH student support in Scotland. Theorise is recognised for its tailored approach and exceptional service for clients and candidates. Unlike other companies operating in the sector, Theorise has a reputation as a high-quality recruitment agency through its status as a Corporate Member of the Recruitment and Employment Confederation (REC) and a Member of the Federation of Small Businesses (FSB). In the academic year 23/24, the ambitious company was the preferred choice for over 50 educational institutions and delivered support to roughly 2300 individual students. Dany Brunton, Co-founder and Director of Theorise, says, “Further education can be a daunting prospect for any student but perhaps more so for those who need additional support. We are committed to ensuring they are afforded appropriate support from a suitably qualified and trusted support worker who can assist in their academic progression. “Theorise consider it critical to our success in education that we retain our support workers to ensure students have consistency throughout their studies. We firmly believe that consistency is key for students and that having the same support worker can assist in their academic progression through the creation of a strong and trustworthy working relationship.” Fiona’s story is an inspiring example of how Theorise’s services have made a meaningful difference in the lives of students. Theorise began working with Fiona during their undergraduate degree at Queen Maragret University when students were facing challenges as a result of the Covid-19 pandemic. Throughout this period, student support in Scotland was wholly online and Fiona, like many students, dealt with the changes admirably. Fiona shares, “Working with my Study Skills Tutor and Mental Health Mentor was a life saver. I was able to work on my time management skills, learn how to proofread my own work, and manage to pass the first year with much better grades than I anticipated. Theorise Ltd. is Scotland’s largest educational recruitment business, dedicated to supplying high-quality non-medical person help (NMPH) support staff to further and higher education institutions. Renowned for its excellent quality of service and personalised approach, Theorise has a proven track record of delivering exceptional candidates for a wide range of roles and exceeding the expectations of clients and students with whom they work. SUPPORTING DIVERSE LEARNERS “As I came into fourth year, I wound up working for an initiative called ELTI, tutoring high school students throughout East Lothian and Midlothian, which was organised with Queen Margaret University in partnership with Theorise. The program focuses on helping high school pupils who wouldn’t be able to access tutoring due to their diverse backgrounds. For the first time in my life, I felt like I had found my calling in a part-time role!” Theorise’s collaboration with Fiona led them to undergo a profound transformation from a student struggling with neurodiversityrelated challenges to becoming a fundamental part of the Theorise support team. Fiona’s journey is a testament to their own resilience in the face of personal challenges, the business’s unwavering support, and the positive impact that Theorise has on individuals’ education. Theorise has acquired an illustrious reputation not only for the outstanding support it provides to clients, candidates, and students but also for the meaningful difference it makes to students’ lives. With its personalised and professional approach, Theorise strives to meet clients’ requirements and the diverse learning needs of today’s students. In the wake of Theorise’s win at this year’s HR and Employment Awards, Dany Brunton says, “As we look ahead, Theorise Ltd remains dedicated to advancing the cause of inclusive education. Join us in our mission to unlock the potential of every student, creating a future where diverse learning needs are not just acknowledged but embraced.” For its specialist student support, we have bestowed on Theorise our award for Student Academic Support Recruitment Agency of the Year 2024 – Scotland. Contact: Dany Brunton Company: Theorise Ltd Web Address: www.theoriseltd.com
Corporate Vision Lanes HR specialises in providing HR consultancy services to SMEs. It has an impressive track record of handling complex peopleoriented situations, seamlessly integrating with existing teams to add value by moulding its business approach to suit their needs. Friendly, professional, and highly experienced, Lanes Employment Solution Specialists provides first-class outsourced HR. The firm’s small, agile team is led by Dawn, who sets an excellent example with 30+ years of multi-sector experience. She founded the company intending to give practical, straight-talking advice to businesses and work to build positive internal cultures. She is conscious of the need to deliver cost-effective service and ensures that the company’s pricing model always reflects quality and outstanding value. Among Lanes HR’s comprehensive offering is resourcing and onboarding, training and development, employee relations, and separation. From the start of employer-employee relationships until their end, the team provides all-inclusive HR services. With experience spanning decades in the industry, the team offers dynamic, tried-and-true solutions and works to foster improved workplace synergy. Lanes HR’s mission is to optimise a business by taking over HR responsibilities to realise its potential, and it does so according to a strict set of guiding values. The company prides itself on operating with trust, integrity, and steadfast professional ethics, and the team works according to a results-oriented approach, adding as much value as possible in a transparent, evidencable way. Part of realising a business’s potential is auditing current practices to find inefficiencies and processes receiving poor feedback. Lanes HR is highly proficient in improving employee satisfaction, as well as driving cost-effective performance increase of both workers and systems. For one, Lanes offers expert-led training sessions to bring a team’s goals in line with the company’s and ensure that employees are briefed effectively. Lanes Employment Solution Specialists is a family-run firm providing expert HR and business advice. It is focused on standing by a business through any climate, building positive relationships, and being a knowledgeable, approachable presence aligned with clients’ business goals. A Shining Example of Family-Run HR On top of its already comprehensive offering, Lanes HR also partners with a network of finance professionals to offer payroll and accountancy services. In line with the firm’s belief in costeffective HR solutions, the team endeavours to streamline these processes, reducing staff training for in-house software, and only incurring the necessary costs. Delegating pay and accounting responsibilities to Lanes Employment Solution Specialists allows a business to focus on its goals and future without sweating compliance issues. The friendly, ethical, and effectiveness of Lanes HR’s work is reflected in its reviews. The company receives plenty of positive feedback praising its knowledge and approachability. “Excellent company well run by friendly, professional, and knowledgeable staff. Lanes HR are our go-to solution for all HR requirements. A pleasure to highly recommend this company.” “Lauren and the team are absolutely fantastic at what they do. We trusted their advice from start to finish. We will definitely be using them again.” “Lanes have been a dream to work with. Originally, I reached out for help with one short-term issue, but quickly upgraded to a suite of new staff contracts, handbooks and policies as I was so impressed. I would wholly recommend Lanes HR.” Many SMEs are proud to use Lanes HR’s services, and the company looks forward to forming connections with new businesses going forward. Straddling the line between friendly and professional, Lanes HR intends to not only become even more effective at what they do, but to be a pleasure to work with along the way. Contact Details Contact: Dawn Simpson-Lane Company: Lanes Employment Solution Specialists LTD Web Address: www.laneshr.co.uk
Small Business Awards 2023 | 11 Issue 6 2024 | 11 Aggreko’s Head of International Benefits, Richard Wallis, shares, “there has been considerable interest in the scheme since we launched it, with 180 employees signing up to the scheme on the first day alone. I myself have also switched my car to an EV without any problems.” He adds, “we expect the scheme to grow and grow. For example, we have just communicated its existence to the staff of a new business we have just acquired – and we expect this pattern to continue over time.” As for the future of Fleet Evolution, the business’ plans for the next five years involve further supporting its ever-expanding customer base with the switch to green. This includes measuring the impact of going electric in a broader sense, something that spans such areas as solar, battery storage, and heat pumps, to name just a few. There are further future plans regarding vehicles too, with the company ramping up projects relating to electric vans, a quest that sees the business seeking to electrify more vehicles across UK roads. Leveraging the skills of a specialist and knowledgeable team, a simple process designed to get the ball rolling as quickly as possible, as well as a keen eye for the best deals to snatch up for its clients, Fleet Evolution Ltd is fortifying the future of salary sacrifice electric car schemes throughout the UK. This, combined with its ongoing commitment to flawlessly managing the fleets of clients, make this business worthy of being recognised as a standout in its field. Contact: Andrew Leech Company: Fleet Evolution Ltd Web Address: https://www.fleetevolution.com/ Since introducing the first salary sacrifice electric car scheme to the UK back in 2012, Fleet Evolution has gone from strength to strength, providing clients with flexible, cost-effective vehicle and management solutions, regardless of the size or complexity of the undertaking. It is this unparalleled flexibility that truly sets the business apart within this industry, and results in customers and their unique needs existing at the very heart of this operation. Where others simply say “no”, Fleet Evolution’s approach guides it towards always saying, “let’s discuss.” Interestingly, the simple and yet impactful approach pioneered by Fleet Evolution to managing the needs of its customers is grounded in HR, and it possesses a unique ability to set up these schemes in just one day, this in addition to its handling of all engagement and HMRC submissions. By developing the industrydisrupting method of assessing such offerings from a HR perspective, this Tamworth-based employee car scheme and fleet management provider stands as a beacon of trust and efficiency. Commenting on his company’s terrific work in this sector, Founder and Managing Director Andrew Leech explains, “we love working in the employee benefits space as literally everyone wins. Employers that offer benefits attract the best staff and retain the best talent, and the employee can have a brand-new EV (electric vehicle) for a lower cost than running a five-year-old diesel.” Perhaps best of all, the planet also wins, as electric vehicles are infinitely better than their fossil fuel counterparts when it comes to emissions. When Fleet Evolution launched its initial salary sacrifice electric car scheme, its first customer had around 50 employees. Today, Fleet Evolution’s smallest customer has just three employees. Thus, in a world where many car suppliers are unwilling to work with smaller customers and are simply looking to expand their portfolio through numbers, the team at Fleet Evolution are distinguished by assessing and understanding the benefits market in its entirety, making them the perfect ambassadors to serve it holistically, irrespective of size. This is a sentiment shared by Scottish energy company Aggreko, which benefits immeasurably from the employee car scheme it has through the business. Every member of its approximately 900-strong UK workforce has access to electric cars through this scheme, and with an operation of this size, Aggreko made sure to do its research before selecting a provider that aligned with its goals and would do justice to the needs of its staff. From its home base in Staffordshire, England, Fleet Evolution Ltd has been working for more than a decade to help its customers make the switch to electric vehicles, something it achieves through its simple, tax efficient salary sacrifice employee benefit car scheme and fleet management services. 14 years after starting out, Fleet Evolution today boasts the most simple and inclusive car scheme on the market, serving start-ups through to huge corporations. For its outstanding efforts, Fleet Evolution has been named as the Employee Car Scheme & Fleet Management Company of the Year 2024 – UK. An Electric Vehicle Car Scheme Done Right
Corporate Vision Making Work Better Think back to the previous roles you’ve had across your working life. Out of all of them, how many made an active effort to hear you, see you, and cherish your individuality? Chances are that, unfortunately, the number is far lower than it should be. Thankfully, there are those who are committed to putting an end to the disconnect between employer and employee, and exemplifying this drive better than anyone is Betterworks. Recognised by Corporate Vision as the Most Innovative Corporate Performance Management Solutions Company 2024, Betterworks helps business leaders to take a step in the right direction. In a world of AI, everyone claims to balance technical capabilities with the human element. But how many truly do? At Betterworks, they do. Central to the Betterworks brand is “People Fundamentals,” which is grounded in the simple fact that it’s all about people. Betterworks supports meaningful connections, aided by cutting-edge AI that reduces bias and provides managers with the tools they need to be exceptional coaches. Betterworks’ focus on making work better underpins its commitment to innovation, people-first performance management, and transforming business outcomes. Built on the foundations of understanding just how integral engagement among the workforce is to the success of the wider collective, Betterworks goes above and beyond to bestow technological solutions onto human resources and business leaders across the globe. In doing so, it helps to encourage more meaningful connections – ones designed to further a company’s goals, aspirations, and performance. Betterworks brings an entirely new approach to the world of performance management among businesses and human resources leaders. In essence, it leverages real-time, forwardlooking solutions that enable continuous growth – something that the wider industry has yet to grapple with to such a flawless degree. Betterworks has adaptable solutions that uplift every employee while improving business outcomes. Put simply, Betterworks presents companies with the tools needed to cultivate strong, collaborative workplace cultures that honour the identity, perseverance, and brilliance of each employee. As a result, they’re able to do their best work knowing that their participation is utterly invaluable. This surge in confidence among leaders and employees alike is best reflected through Betterworks’ statistics. Customers using Betterworks have 63% higher goal alignment, 3x higher employee satisfaction, and 44% higher employee discretionary effort (going above and beyond). Needless to say, Betterworks has certainly had quite an impact on the wider sphere, and it’s clear that this is only the beginning. As technology has evolved over the years, so too has Betterworks. As opposed to being intimidated by the power of tech, this renowned collective has harnessed its capabilities to develop a performance management platform whose seven modules integrate AI components to further their effectiveness. Encompassing Goal Setting, Feedback, 1:1 Meetings, Conversations, Employee Engagement, Calibration, and Advanced People Analytics, Betterworks’ platform creates a comprehensive catalyst for performance management growth. For far too long, HR leaders have been left to boost their workforces entirely unassisted. As such, it becomes far more difficult to effectively scale the performance of your employees, regardless of how exceptionally capable you may be. Thankfully, Betterworks has taken the first brave step to ensuring that no human resources leader is left without the tools they need to guarantee the advancement of their business. As identified by Corporate Vision, Betterworks has an eye for the future, and it has demonstrated this time and time again. It’s for this very reason that we’re proud to present Betterworks with the title of Most Innovative Corporate Performance Management Solutions Company 2024, and we look forward to seeing how it further leverages technology’s future advancements to foster performance management growth on an even larger scale. Contact: Patience Baldacci Company: Betterworks Web Address: https://www.betterworks.com/
Issue 6 2024 | 13 DJ Design Einstein is one of Vancouver’s leading design firms. Its design mission encompasses architecture, interior design, and sustainability planning, and on top of this, its team also takes on project development and management. This comprehensive offering is backed by expertise spanning 25 years of industry experience. The talented members of its team are keen to innovate, employing a function-first design and forward-thinking, sustainable practices. The company’s architectural side comprises a highly bespoke offering focusing on the needs and vision of the client. Sustainable, functional designs are the team’s speciality, planning exteriors around an interior with excellent flow and usability. DJ Design Einstein values a collaborative process, aligning its expertise with clients’ ideas to make each project deeply individual while adhering to architectural regulations and marrying clients’ ideas with the team’s architectural philosophy. This philosophy of blending style and function doesn’t end with its architecture and permeates DJ Design Einstein’s interior design work. The team’s repertoire of styles includes, but is not limited to, contemporary, classic, heritage, modern, eclectic, and their signature blend fusion. Every interior design project is conducted as sustainably as possible and is planned to its minutiae. The team is familiar with a range of international styles, having designed for clients in the US, UK, across Europe, the Middle East, and further afield. The company is deeply focused on providing an excellent experience throughout, and clients rely on the team’s keen eye for designing a space with its feel in mind, aligning its visual elements with the emotional and spiritual. DJ Design Einstein boasts a flair for Feng Shui, an understanding that an environment should be harmonious with those inhabiting it. Between its modern, sustainable designs and insight into making a space work for every character and personal need, DJ Design Einstein takes a twopronged approach to innovation. Among the firm’s expertise is 3D rendering, producing fully imagined virtual spaces. Projects are laid out in detailed software, ensuring that clients can fully visualise and understand design choices. Whether the team is crafting a bespoke residential property or sprawling commercial premises, it’s important for the team to express both its and the client’s choices visually. This adds a layer of transparency and limits the likelihood of unfortunate surprises. Building a custom home is rarely as straightforward and individualistic as it is with DJ Design Einstein. The team believes that a home is a sacred space and should reflect the personality of its owners, with a focus on flow and complementing their lifestyles. The team conducts research to meticulously craft every element of the home, from storage and utilities optimisation to exterior environment and curb appeal. From the very beginning of a build, the company sources all the right people and materials, doing all it can to ensure a seamless experience without delays or hiccups. DJ Design Einstein Inc. is a shining example of a company which doesn’t set itself limits. It tackles a vast range of architectural and interior design challenges, priding itself on the innovation and diversity of its achievements. With a body of work ranging from residential and commercial projects to healthcare, corporate offices, and beyond, DJ Design Einstein shows no signs of stagnation. Most Innovative Interior Design Firm 2024 – Metro Vancouver Across its entire offering, DJ Design Einstein stands out as a forwardthinking and highly experienced firm among interior designers in Vancouver. From the exterior to the interior, its unique blend of expertise, client-first attitude, and modern design philosophy makes DJ Design Einstein Inc. a first-class choice for any and all design needs. Contact: Deepak Jayakar Company: DJ Design Einstein Inc Web Address: www.djdesigneinstein.com
Corporate Vision Caroline Gleeson, CEO at Occupop, says: “The digital skills gap is a real threat that is affecting many businesses now and will continue to do so unless it is addressed. You’ll want to be secure in the knowledge that you have the right people that can help your business expand and grow in the future – and managing technological demands is something every business has to be prepared for.” But why is the digital skills gap growing, and how can businesses combat it? Why the skill gap is growing The digital skills gap is growing for many reasons, but some include technological advancements and global connectivity. As more businesses expand their technology stack and develop more efficient means of working, the demand to keep up is higher. Ensuring that you’re gaining and maintaining a competitive advantage means staying up-to-date with the latest technological developments within your industry. As technology grows, the number of employees with the right knowledge to manage, support, and develop these technologies lessens. Without the right training and education, your workplace can easily fall behind the digital curve, causing difficulties for your staff when it comes to using new and developed systems. This can also be a generational difficulty as older workforces might not have encountered the range and depth of technology a newer workforce might have. How to close the digital skill gap in your business Advance your technology It might seem counterintuitive to start developing your technology further in your business if you don’t have the right people on your team to manage the required digital skills. However, by considering this now you can do more for your business in the long run. Developing your technology can offer wider training opportunities for your workforce and encourage the right people to apply for your job roles. Young workforces with the right digital abilities won’t want to join a company with legacy systems that slow them down. To attract the right candidates, you’ll need to be able to offer them a space where their skills can flourish. Improving your technology in areas such as Human Resources can also ensure that you’re bringing in the right talent into your business. As technology continues to develop, maintaining the right digital skills in workforces is becoming a larger problem for businesses. Ensuring you’ve got the right people in your teams to manage these developments is crucial for business success. Yet, data shows that 20% of the UK workforce will be severely under-skilled for their roles by 2030 – resulting in almost 6.5 million Brits being unprepared for their roles. How Can UK Businesses Overcome the Digital Skills Gap? If you lack digital skills within your workforce, finding someone to fill this gap and provide the right support for your business is essential. Using applicant tracking software, you can ensure that you’re finding people who will fit seamlessly into your business with the right training and experience to hit the ground running. Improve training Another way to reduce your digital skill gap is by improving training opportunities. This can be for every member of your workforce, not just localised to the few who might be using certain systems daily. Widening your company’s overall digital ability can help ensure that systems and processes are followed seamlessly without disruption. This can either be undertaken by an employee with a good understanding of the technology and how to use it specifically for your business or by an external trainer who might be able to better explain every ability of your technology. By letting your workforce explore as much of the new technology as possible, not simply the processes they need, you might even find new approaches and uses for the same technology. Mentorships can be another great way to lessen the digital skills gap. Instead of just focusing on your employees, you can hire mentees to help train the future generations – they might even come back to show you a thing or two about technology. Feedback mechanisms Implementing AI and automated systems for feedback can be another great way to encourage better digital development in your teams. By implementing software that can better analyse employee success and give real-time updates on their training and progress, you can ensure that staff members needing further support are getting it. The feedback can also be an encouraging element to your dayto-day business. This way, you can ensure that staff developing their digital skills get the recognition they deserve and continue thriving in your business. While closing the digital skills gap is vital to business success, focusing on staff retention is as vital to keeping your employees. The digital skills gap is a real threat for many businesses struggling to keep up with the pace of technological advancements. But by focusing some time and effort on training your workforce and even investing in new technologies, you can ensure your business doesn’t fall behind competitors.
Top 10 Marketing Leaders 2024 CorporateVision The future of better business Top 10 Marketing Leaders 2024
Corporate Vision Staking a Claim in the Digital Marketing World Established in 2011, CEOWeb is a multinational marketing agency growing rapidly into its space. Its clients enjoy a unique blend of creativity and expert strategy that drives an excellent return on investment. CEOWeb is equipped to transform the online presence of a business both visually and behind the scenes, generating leads, and yielding improved turnover. The 15-second rule is an important tenet in marketing. Within 15 seconds, a user will decide whether to leave a website or stay. Working within this 15-second window is CEOWeb’s speciality, and the businesses it works with see astonishing boosts in conversion rates, website traffic, and overall engagement with their services and products. CEOWeb Limited offers a range of digital marketing services, encompassing web design and development, digital marketing services, and data mining. This comprehensive suite of services is poised to improve a business through brand building, SEO optimisation, social media marketing, and more. The team at CEOWeb is proficient across the full spectrum of digital marketing operations and works with hundreds of clients to earn them the online presence they strive for. At CEOWeb, the work is fuelled by a robust set of core values. The team takes simple ideas and uses them as the foundation for complex marketing strategies, focusing on intuitive web design, engaging content, and building meaningful relationships with clients. The team likes to collaborate with the businesses they serve, maintain open conversations, and marry its marketing expertise closely with their vision to deliver consistently excellent results. CEOWeb is among the market leaders at truly understanding an audience, tailoring its designs and strategies to the specific needs of a business, and thoroughly measuring performance. It measures the success of a strategy by keenly focusing on website and page traffic, engagement such as likes and shares, conversion rates, SEO performance, and feedback. Closely monitoring these metrics tells CEOWeb just how effective its campaigns are and ensures that the company has done all it can to improve a business’s web presence and market penetration. Clients speak highly of the company’s work across all its services, and with a 97% campaign success rate, it’s easy to see why. “You are so creative, kudos to your team.” “We have always received top-notch design services. Keep it up.” “You never disappoint us, keep doing great.” CEOWeb takes great pride in its impressive track record of satisfied clients and outstanding work, and this pride permeates the customer experience from the very beginning of client contact. Its offering is not limited by the size of scope of a client’s business or vision; the team welcomes all kinds of companies, sectors, and markets, offering step-by-step instructions to request a quote and establish the process with clarity and confidence. Client care is a high priority for CEOWeb, so the team doesn’t leave anyone on hold, and it responds to emails as quickly as it can, treating important matters with the same urgency as its clients feel. CEOWeb Limited is a professional, effective, and collaborative presence within the digital marketing space. Its client base is growing in line with the exceptional work it puts out, and the team looks forward to transforming the websites and performance of many a business. Having grown its 100+ active clients in 2021 to a staggering 500+ in 2024, CEOWeb is certainly one to watch. Contact Details Contact: Leke Oyetoke Company: CEOWeb Ltd Web Address: www.ceowebltd.com
Issue 6 2024 | 17 Just us & Otto was established in 2011 but rebranded in 2017 to become the beloved company it is today. Just us & Otto is now a renowned marketing agency in the Middle East, dedicated to helping businesses build their own brands. The company offers a myriad of marketing services to make this possible, providing its clients with both in-person and digital solutions. Such a variety of services is made possible through the curation of a multi-lingual, multidisciplinary team with expertise that ranges across a broad spectrum of marketing angles. Each member of the team brings their own unique set of skills and perspective to the brand, allowing Just us & Otto to adjust its services as necessary. Markus comments, “Our clients are seeking to grow in the local and international markets, thus having a team that has first-hand knowledge of many cultures and languages proves highly beneficial for us and our clients.” The team can offer clients expert help in navigating the complex digital landscape, a pivotal element of modern-day marketing. Despite the high quality of a company’s products, the overall appearance of the company in terms of its logo or website design can make or break a sale. Consumer behaviour is impacted by the aesthetic decisions made by companies daily and companies must consider this research when considering marketing strategy. Just us & Otto offers clients corporate branding, graphic design, and website design services to help businesses boost their audience levels through visual marketing methods. Despite this research, aesthetic is not the only crucial element to consider when devising digital marketing strategies. Just us & Otto additionally provide clients with social media management services to ensure that businesses are making the most of their social media platforms. The team will build tailored strategy checklists to help businesses grow and maintain an audience base. Although much of consumer behaviour has shifted to the digital sphere, Just us & Otto recognises the importance of in-person marketing. The agency assists companies with organising events and exhibitions that display their products and expand their audience even further. For companies needing support in managing their public relations, Just us & Otto are on hand to curate and implement tailor-made campaigns that can elevate exposure on a local, regional, and international level. We ask Markus to delve into Just us & Otto’s innovative services and he tells us, “We brew together every aspect of creative, physical, and digital resources into engaging brand experiences. By developing interactive scenarios, our audiences are drawn into the brand’s magic, complete with its values and personality through our brand development and advertising strategies. Our creative skills are evident in our graphic and website designs, as well as our unique event management services and planning. We provide solid, creative, and innovative solutions to captivate and create positive changes when realising brand dreams.” In the past, the company has devised many creative marketing events to showcase brands. In 2023, Just us & Otto was the event Just us & Otto is an innovative marketing agency based in Qatar. The company is on a mission to create immersive, authentic, and mesmerising experiences for its audience, with its ultimate goal being to make long-lasting memories through its unique marketing techniques. As Just us & Otto is named one of our Top 10 Marketing Leaders 2024, we speak with the company’s General Manager and Founder, Markus Hofmeister to find out more. The Marketing Agency Making Memories That Last organiser for QDB’s Business Incubation & Acceleration Demo Day, an event created to highlight promising start-ups. In 2024, the company organised and delivered DHFC’s National Sports Day, managing the full concept development, setup, branding, and on-site operations. Of the many high-profile events held by Just us & Otto, one of the more notable events organised by the company was the Autonomous e-Mobility Forum, which was the first edition of the Forum and took place from April 30th to May 1st 2024. The Forum allowed academics and experts from a variety of fields to come together and discuss the latest trends and developments in sustainable transport, with a key message of ‘Dialogue, Collaboration, Innovation’. As for the future, Markus tells us, “We are pleased to announce that the second edition of Autonomous e-Mobility Forum will take place in Qatar in 2025. In addition to evolving this event, our company is focusing on developing and delivering more of our own projects in the future.” Company Name: Just us & Otto Middle East Contact: Markus Hofmeister- General Manager & Founder Web Address: www.justusandotto.com Email: [email protected] Top 10 Marketing Leaders 2024
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