Corporate Vision Issue 7

CORPORATE VISION / Issue 7 2018 33 Committed to the Healthcare Experience and Scientific Innovation g lenses and perspectives across a broad array of marketing and communications platforms. Alongside this, we activate our clients and our teams as we work together to connect key healthcare providers and stakeholders to the therapies they need to treat their patients and help to improve their lives. “Additionally, we create and deliver branded and disease state education solutions to physicians and deliver the path for our clients to grow their brands to be most impactful for their patient communities. We keep this in mind as we partner with our clients across a wide array of therapeutic areas, especially in whole disease categories where there is great medical need.” A few years ago, Simpson Healthcare’s leadership team, under the guidance of Kelly Simpson-Angelini CEO&CSO, revisited the mission and vision of Simpson Healthcare and transformed this into a purpose statement. This purpose is rooted in their internal core belief systems, guides their teams in every moment, and is the reason why the firm do what they do here every day at the agency. The firm’s purpose is to support their clients to share the scientific story of the disease they touch and therapies they discover for all in need. They challenge key healthcare stakeholders to think disruptively about healthcare beyond next year and into the next decade as they work to develop and deliver the therapies of the future. Staying on the topic of the firm’s overall mission, Danielle informs us of the core values which are rooted at the heart of the company. “Simpson Healthcare is guided by five core values that all team members believe in and live by in alignment with our purpose. These are a great asset for our team, as they are the pillars of our agency culture that work to bring out the best in our people, build relationships with each other and with our clients, supporting a positive client experience in every interaction. Also, we embrace the core values at Simpson Healthcare: we maintain passion about making a difference by pushing the boundaries to create unique strategic value for our company, our clients, and our community; we keep it real by developing strong, authentic relationships internally and externally with our clients; we look to the future by never losing sight of the larger context and bigger opportunity; we know we are better together and dedicated to collaborative teamwork to ensure the highest quality work product; and finally, we bring our best selves to work every day, which means we are committed to achieving personal balance and strength, both at work, and in our own lives.” Simpson Healthcare has a unique internal culture that has been designed by the founder, Kelly Simpson-Angelini to be one that is experience-driven, educational, patient-centred, and rooted in our core values. They have over 20 years of agency experience across many therapeutic areas to leverage, and also carve the path of success for their clients’ brands. Danielle goes into detail about the team and the culture within the firm, as well as how all the staff are equipped to provide the best possible service to their clients. “At Simpson Healthcare, we realise the value in taking a step back during the decision- making process to practice mindfulness, and we examine our own thoughts, emotions, and the potential results of those decisions prior to moving forward. Our intention is always to ensure we develop and provide the right medical education to physicians that lead to the best possible outcomes for our clients and for their patient communities. In our 20th year of business alone, we are currently working to impact roughly 1/3 of both national and global populations. “In addition, we believe empowering collaborative communications as core to our culture—and that our teams are central to our success. We often have internal work groups both onsite and offsite specifically to facilitate and support open idea sharing and cultural immersion experiences. Overall, we are a team that learns and transforms together, especially as we are experiencing a period of significant growth as an agency. Throughout our growth, our internal teams meet both formally and informally to share ideas in addition to completing an Employee Happiness survey, an internal benchmark survey to be completed weekly prior to our weekly agency-wide ‘Company Snapshot’ meeting in our Think Tank. The results from our survey are then analysed and discussed openly by leadership on a weekly basis to look at internal trends, measure change, and to identify emerging areas and needs where we can improve and strengthen our internal teams.” Moving forward, Kelly Simpson- Angelini believes that the firm live in a time where they must encourage both their clients and their fellow healthcare community to look beyond next year, as well as into the next decade as they pioneer the future of healthcare and uncover what patient needs are, how they may change, and how they can be most impactful in improving health outcomes. Danielle envisions what the future holds for the firm, as well as reflecting on how far Simpson Healthcare have grown throughout the years. “The core stories of disease, diagnosis, and new therapies will continue to be new and abundant. There is a huge opportunity to continue to build knowledge and skills in organising and showcasing scientific content. We will have more brands to build, and more ways to build and explain them. A personalised and individualised approach to disease education will be something to simplify and focus on in marketing material. Most of all, we are proud to unite and support our clients, to shape the future of healthcare so that the best therapeutic treatments may be available to provide a brighter health outlook for those in need.” Company: Simpson Healthcare 230 Shore Road, Old Lyme, Connecticut, 6371, USA Telephone: 001 860 598 9812 Web Address: www.simpsonhealthcare.com