Issue 8 2022 29 Jan21048 Marketing Through Story A worldwide brand development firm powered by diverse minds, TAG Collective tells us a little more about its business model, and how it’s spurred it on to such great heights. TAG Collective is a marketing and brand development management company that seeks to empower companies to change the world, sharing with them the passion and drive that fuelled its founding in 2016. Forming a core principle of its operation is its love of big ideas and forward thinking – it wishes to deliver purposeful campaigns for both small and enterprise level businesses that bring in customers for years to come. Having passed its 5th year in operation, TAG Collective is an ambitious company looking to continue its growth in leaps and bounds. For many of its clients it has made itself an invaluable asset in designing effective marketing. Its flagship method for brand creation is something TAG Collective calls ‘StoryScaling’. For the brands it works with, it grows to know and love every one of them as though they were its own, fostering a mutual loyalty and trust between TAG Collective and the client. It has developed StoryScaling as a method by which it can empower these brands to forge this sort of relationship with their customers. This kind of paying it forward is done by focusing on the brand’s story: it analyses and discovers the client’s roots and the narrative behind their business and uses that to create its content. Keeping this at its core makes the branding personable, relatable, and impactful, using a ‘show don’t tell’ method so that TAG Collective can sell the brand to the client’s audience. It seeks to make the marketing resonate. It also has a dedication to creating ‘favourites’; throughout culture, people prize their favourite things – favourite colour, movie, restaurant, social media network – and TAG Collective sees branding as no different. People have their favourites there too, and it wishes to enable its clients to become one of them. It works hard to transcend the restrictive boundaries across marketing in terms of social media platforms, bringing the client’s message to as wide and diverse an audience as possible. Included amongst its practice areas are consumers, entertainment, hospitality, intel, latinx media, influencers and lifestyle, non-profit, and technology. TAG Collective believes in the energy and momentum behind popular culture, and uses its ‘Power is Pop Culture’ initiative to further bolster this. With a finger on the pulse of what’s trending and new amongst global media, its StoryScaling method takes components from wider culture to weave into the work. All the elements it draws together function in tandem to achieve several goals from enhanced public relations to creative advertising, digital marketing, and content development. TAG Collective internally is a diverse and multi-generational company that takes great pride in the amount of perspectives and approaches found within its team. Between the staff, it can approach every project with multi-faceted and holistic vision, each contributing their own innovations and ideas. Its operational model is one of an in-house ideation incubation agency, and its worldwide clients appreciate its dedication to unique solutions that make them stand out from their competitors. Consequentially, the resulting campaigns and services are people-first solutions. This allows TAG Collective to connect with target markets across the board as well as to work around geographical and generational divides. When it looks for new hires, it seeks people who truly want to make a difference – it looks for people who want to work outside of the traditional rigor of society, people who will break down barriers and meet challenges head on. Being an extensively experienced and fully integrated agency, its flagship StoryScaling method has put it in very good stead in its industry. It continues to seek yet more brands to work with that align with its own ideals and message, looking to form partnerships that will foster healthy and long-lived business relations. Of the relationships it has already cultivated, it has been doing its bit to support them through Covid-19; after seeing how hard its hospitality clients were hit, it rose its game for them. Over the subsequent months, it helped them keep their brands alive by creating ideas on how they could remain afloat during closures, supporting them to carve out niches for themselves in the new remote paradigm. Going forward, it will continue to support its clients in this way, looking forward to more clients joining its ranks soon. TAG Collective will be aiding them to embrace ‘the new normal’, working with cohesion and empathy to create truly representative marketing. Company: TAG Collective Contact: Daniel Chartock Website: www.tagcollective.com Small Business 100 020 7 i 0 29 Jan21048
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