Issue 9 2022 9 Jul22122 A Better Way To Trade The trading experience is one which is unique to everyone, but the team at ATFX are determined to ensure that their customers have the best in every way. Putting the client first, it’s little wonder that in the 2022 Corporate Excellence Awards from Corporate Vision, the team were named 2022’s Leading International Retail FX Broker. We take a closer look to find out more. Every company says that it puts its clients first, but what does that actually mean? How can you create a user experience that not only stands apart from the crowd, but provides a path to success that evolves to meet ever-changing specific needs? These challenges are what the team at ATFX have become renowned for facing down. To do this, it’s worth turning to the team’s company values and exploring precisely what they mean. When the team says that they are serving their clients’ needs, it means they design the entire process around the end goals of their clients. Once this has been clarified, they work backwards from there. The development of the various processes involved means that traders have to be given the knowledge and tools from the first day of using their services. From the first day, the ATFX team will make the experience fantastic. The easier the team can make their clients’ lives, the more likely they are to come back. It’s little wonder that such a comprehensive approach to trading requires an eye for innovation and invention. ATFX has created an experience that is able to perpetually adapt to the changing world of trading. Their standards are such that they continually push the team forward to breath-taking new heights of success. The promise is that ATFX will always exceed expectations when it comes to online trading, and through continually pushing the boundaries, this is a team which always delivers. Doing this in a way which ensures the ultimate in service is not always easy, but providing incredible service has always been the cornerstone of what the ATFX team offer. Loyalty and custom is the ultimate advertisement, and without it, the team would be unable to grow in other areas. Therefore, the team see their success as directly linked to the success of their customers. Such an attitude sets the ATFX team apart not purely as a service provider, but as a fintech partner who is always looking to find new ways of offering support. Every step of the trader journey will see the team by your side offering unique forms of support. As such, the relationship is one which is entirely personal, joining together the forces of both forex and fintech brokers as well as colleagues and friends. The culture that drives this innovation forward is inherently inclusive and family focused. Starting from the top, the care and detail that staff apply to their various teams travels through management and extends out to clients. Because ATFX operates around the world, communication, cooperation and connectivity are key. 450 staff members, speaking 20 languages and working out of 14 offices based in Europe, the Middle East, Asia and South America play a crucial role in delivering a service that is second to none. It’s clear that customer service goes a long way, and by delivering service that is a cut above the rest, the team at ATFX have established themselves as true innovators in every respect. With a bright future ahead, we cannot wait to see what the team does next. Company: ATFX Name: Weems Chan Email: [email protected]
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