Corporate Vision January 2017

, Integrated Device Technology, Inc. (IDT) develops system-level, market leading solutions that optimize its customers’ applications. Director of Technical Marketing Lonny Trahan tells us more about how they won ‘Best forMixed-Signal Semiconductor Solutions - North America’. Sensing Success Founded in in 1980, IDT develops a wide array of market- leading mixed-signal semiconductors for use in the communications, computing, consumer, automotive and industrial markets. Lonny Trahan, Director of Technical Marketing discusses the areas the company is focused on and how it has drawn on its 37 years of industry expertise to create a dynamic product offering that meets the needs of its customers. “Over the years, IDT has evolved its product offerings to support our customers as they develop innovative, new electronic products. One of our current areas of focus is wireless power transfer used to wirelessly charge portable devices. It’s an area where we have established a strong leadership role. We have also developed a portfolio of environmental sensors, and some of our unique offerings, like our gas sensors, are quickly gaining traction. Finally, many of our solutions are optimized and qualified for automotive use. In fact, we recently enhanced our automotive capabilities to meet demand by achieving TS 16949 certification at a second automotive test and production facility. “We work closely with our customers and partners to ensure we are developing technology that delivers value to our target markets, and this goes on throughout the development process to ensure we stay on track. In many cases, we work hand in hand with our customers to customize our solutions in a way that meets their very unique end-product needs. Most importantly of all, we aren’t simply looking to sell a narrowly focused product; rather, we look at an overall system solution that enables our customers to reduce cycle time.” According to Lonny this collaborative approach is key to IDT’s success in driving new technologies that enable exciting new products. “At IDT we collaborate with our customers. We engage to understand their goals and then determine what role we can play in helping them reach those goals. Additionally, we are deeply involved with industry associations that set standards and we are proud of our role in driving and influencing the standards that new technologies are built around to ensure they meet our customers’ needs. “To ensure the company develops solutions that move innovation forward, IDT works to establish good communication within its own walls. “Fundamentally, good communication is key to success. We’ve worked hard, and have made progress, in removing departmental barriers which has encouraged a more collaborative and open environment. We have witnessed first hand that, when barriers are reduced, synergy increases, leading to our teams devising more innovative ways to bring value to our customers.” Looking to the future, IDT expects the automotive industry to be a huge growth area for some time to come, with cars increasingly becoming more intelligent and connected to the environment around them. Also, sensors will continue to play a significant role in connecting the latest devices around the car and home. This area will continue to grow, and IDT has one of the broadest sensor portfolios to address it. Combine that with its leading-edge wireless power and power management products, and the company believes it will be a leader in the next phase of this rapidly growing market. “In an increasingly connected world, sensors are playing a key role, and as a thought leader in this market, IDT is preparing for this inflection point. As such we will continue to focus on sensors along with other innovative product offerings such as wireless power to maintain our position as a leader in the dynamic and evolving markets that we serve.” K Company: Integrated Device Technology (IDT) Name: Lonny Trahan, Director of Technical Marketing Email: [email protected] Web Address: www.IDT.com Address: 6024 Silver Creek Valley Road, San Jose, CA 95134 Telephone: 408-284-8200 TI16189