Corporate Vision March 2017

32 CORPORATE VISION / March 2017 , HL Assurance is amember of Hong Leong Group, a leading conglomerate in Asia with diversified businesses in banking and financial services, manufacturing and distribution, property development and investments, hospitality and leisure, and principal investment with presence in Asia, Europe, North America and Oceania. We profile the firm to find out more and explore howCEOKelvin Limhas worked tomake it a leading insurer in this dynamic market. Insuring Success HL Assurance Singapore are a licensed General Insurer and also a member of General Insurance Association (GIA) in Singapore. The firm’s vision is to provide superior insurance solutions for customers to protect their lifestyle and businesses in Singapore. Their innovative suite of personal lines products, designed to protect lifestyle, include Travel, Car, Home & Fire, Personal Accident, Mobile Phone and Maid Insurance. HL Assurance is the leading insurer in Singapore that differentiates through the signature service benefits that are included in their products. In the corporate segment, HL Assurance offers a comprehensive suite of risk management solutions to meet its client’s varied needs in the areas of Property, Casualty, Engineering, Public Liability, Business Interruption and has also designed a very competitive package for SMEs. The SME insurance package was designed to support the vibrant SME environment in Singapore and is a very useful kick-start pack for small and medium businesses. HL Assurance is also the leading digital insurer in Singapore that maximizes the convenience for customers through multiple technology and digital platforms. Customers can enroll for an insurance coverage 24 hours daily or make enquiries through its online communication tools. As a digital insurer, HL Assurance leverages on all online distribution platforms to engage with its customers. Customers can easily find their product or promotions via Facebook, Twitter, LinkedIn, Google, Yahoo or through one of their multiple online affiliates. They have also deployed a chat robot that guides travelers through the travel insurance application process, completely changing the experience of buying insurance online. Parent company Hong Leong Financial Group is a leading provider of financial services through the subsidiaries and associate companies of Hong Leong Financial Group. The Group’s Financial Services companies provide a broad spectrum of financial services - banking, treasury, insurance, fund management, investment banking, capital markets and stock-broking throughout Malaysia, Singapore, China, Hong Kong and Vietnam. The group’s products and services are distributed via a diverse range of distribution channels. CEO Kelvin Lim, who was appointed to the position in 2015, draws on over 15 years’ experience in the industry to help guide the firm to excellence. Looking ahead, Kelvin and his team will continue to offer the very highest standard of service and support to clients and build upon the firm’s current success. Kelvin elaborated that HL Assurance differentiates itself through the signature service that they provide to their customers. They are the insurer in Singapore that combines niche concierge service into their insurance product. Kelvin said “if you are insured with HL Assurance and accidentally cracked your iPhone screen, our repair network will be at your doorstep to repair your phone on-the-spot. We also have a home concierge that services our home insurance policyholders round the clock, providing a qualified network of locksmiths, electricians, plumbers, aircon and pest control professionals.” In their latest Maid Insurance product, HL Assurance is the only insurer that considers the needs of employers by providing them with a network of doctors and dentist across the country and at a discounted consultation rate for their domestic helpers. Kelvin added: “Our objective is to provide lifestyle and business solutions that are accompanied by a distinct service element and we believe this is the key that will differentiate ourselves in the market” K Company: HL Assurance Singapore Address: 11 Keppel Road, #11-01 ABI Plaza, Singapore 089057 Phone: +65 6702 0202 Website: www.hlas.com.sg 1702CV22