Dec21343 Best Performance Marketing Agency - USA AXAD Capital is helping its clients reach their sales goals through targeted web and phone leads. Working predominantly in the insurance and finance sectors, AXAD works in partnership with direct sales organisations, advertising agencies and lead aggregators to find new customers for its clients. John Krawczyk is CEO of the New York City based firm. We speak to him to find out more. Digital performance marketing agency, AXAD Capital, may be based in the Big Apple, but its seasoned team of industry professionals are scattered across the globe. AXAD works with businesses of all sizes to generate leads and close sales. Specialising in web lead and pay per call campaigns, the company has worked with major players such as All State and State Farm Insurance. AXAD’s unique capabilities include the creative development of web properties across various product verticals and the global reach of its innovative team. John describes the company as “a digital firm with a human touch”. AXAD prides itself on the trust it builds with clients by always being transparent and accountable. John says, “Our company values are innovation, trust, and accountability. We haven’t wavered from these values since the start. Client success is our first priority.” Valuing its clients time, money, and reputation, AXAD takes a consultant approach to account management. Every interaction with a client has a defined purpose and asking the right questions is a vital means of achieving excellent customer service. John explains, “We offer our knowledge and resources to our clients to ensure they reach their business goals. Our first priority is our clients’ goals. The intention is to uplift clients not upsell them for our own gain.” Remaining current on all industry trends and new regulations that affect marketing compliance is essential to AXAD’s continued success. To ensure they stay up-to-date, team members attend live meetings at major conferences, events and seminars. Trends are also researched daily using online resources. John tells us, “The senior members of our team have a long history of watching trends develop. It’s vital that we stay ahead of developments to continue to be a pacesetter in our industry.” We ask about the culture at AXAD, “Our culture is one that celebrates the creativity of the individual. All ideas are welcome from anyone on the team. A bad idea can lead you to a brilliant idea. We want to hear them all. And everyone is encouraged to share feedback, positive or constructive. The team is not only diligent but resourceful too. The digital advertising landscape changes rapidly. We look for people that will find a way to get it done when there is no instruction manual. Sometimes you have to create your own playbook.” The team spirit at AXAD not only makes it a great place to work but helps make goals more attainable too. The management at AXAD is in constant communication with the wider team to ensure the company brand remains consistent. Looking to the future, AXAD is currently expanding the verticals it markets to its audience. “Recently we’ve entered into both the online education and legal lead generation space. Our home improvement web properties are gaining momentum too. We‘re also seeing a major upward trend in insurance-related advertising,” John tells us. The company is also continuing to expand its team with a view to developing a proprietary platform. John adds, “This will change advertising as we know it. Stay tuned.” Contact: John Krawczyk Company: AXAD Capital Web Address: https://www.axadcapital.com/ MarTech Awards 2022 13
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