Media Innovator Awards 2020

Jun20488 Black-Woman-Owned Agency Named Best Strategic Marketing & Communications Firm 2020 - North Atlantic USA, and Best Event Management & Creative Services Firm - North Atlantic USA Also Receives Client Service Excellence Award 2020 - New Jersey When it comes to providing exceptional strategic communications, Impact Consulting Enterprises’ expert team of communicators leads the pack with years of proven success. Black woman-owned and proud, Impact, under the leadership of Cheryl McCants, has been committed to sharing the stories of diverse organizations and individuals for more than 30 years. We take a closer look to see how Cheryl and Team Impact provide award-winning service while continuing to innovate in the field. Headquartered in East Orange, New Jersey with satellite offices in Newark, New Jersey, Impact Consulting Enterprises (Impact) tells award-winning stories that inspire smiles, trust, and confidence while delivering exceptional customer service, and completing projects on time and on budget. Founded by business strategist and communication professional, Cheryl McCants, Impact is known for adding that crucial “pop of color” that allows businesses to grow to their full potential. As a full-service communication firm, Impact is a one-stop-shop for those wanting to reach new audiences. As the world moved from traditional marketing and public relations to the digital era, Impact continued leading the way forward. Leveraging digital analyses, social media strategy, website design, and video creation, their campaigns are truly exceptional. With their wide range of offerings and expertise, the Impact team helps brands connect with diverse audiences, including women, millennials, GenZers, baby boomers, Latinos, African Americans, and Asians. The ability of the team to reach diverse audiences is due in no small part to the diverse staff that drives the company forward. At Impact, creatives from three generations and different ethnic backgrounds work side-by- side to ensure the highest possible reach. Young employees contribute knowledge of the latest techniques and trends, which is balanced by the guidance of veteran marketers who have in-depth experience with tried and tested tactics. This combination of different perspectives contributes to Impact’s ongoing success. With an ability to tell relevant and memorable stories, Impact has been in high demand from a wide range of clientele. Recent high-profile clients include Newark International Liberty Airport’s terminal A operator -- EWR Terminal One, RWJBarnabas Health, the U.S. Department of Transportation, the New York & New Jersey Minority Supplier Development Council, the United States Merchant Marine Academy, and the NMSDC Business Consortium Fund. Sharing the stories of these organizations in a way that is meaningful and has the fullest possible effect is no easy task. Their communication efforts require a trusted, talented team like that at Impact. Impact team members are not only experts in external communication – words, videos and graphic designs. They also maintain open lines of communication with clients and partners in order to develop robust, appropriate and timely communication strategies and internal communication tactical plans. Throughout each stage of a project, Impact prioritizes client feedback and makes adjustments to ensure that every stakeholder is happy. Constant evaluation guarantees that the final story will truly reflect the brand and reach the desired audience. With countless satisfied clients, Impact was a clear winner for the Client Service Excellence Award this year. The effects of COVID-19 have hit every business, and Impact made sure to hold true to their values during this difficult time. Impact utilized their extensive network to reliably source life-saving personal protective equipment (PPE) for frontline healthcare employees, first responders, and essential workers. Team Impact developed a unique Virtual Communication Kit to aid other companies facing communication issues through recent changes. The build-your-own kit offers custom email templates, social media or website imagery, video clips, and digital event support to maximize communication through 2020 and beyond. Impact also released their custom Reawakening Plan of best back-to-work practices, which any organization can download and adopt. Impact is always embracing new opportunities and ways to help others, which contributes to their ongoing success and community action. Impact stands as a testament to everything a marketing and communication firm can achieve. Through creative ideas and diverse minds, the Impact team goes above and beyond for their clients and delivers cutting-edge solutions. Impact’s endless innovation and drive has helped them grow for the last 30 years, and they are sure to continue achieving incredible success. Company: Impact Consulting Enterprises Name: Cheryl McCants Web Address: Since1989 Impact Consulting Enterprises