Media Innovator Awards 2021

Media Innovator Awards 2021 17 Jul21558 Best Media & Marketing Management Agency - Jamaica Millennial Media Management is a one-stop digital marketing agency dedicated to helping small businesses and brands drive sales, stimulate growth and develop customer relationships through a bespoke digital design. Founded and owned by Lionel Mitchell, the firm specialises in Web Design & Development, Graphic Design, Social Media, Content Marketing, and other digital strategies, including WhatsApp and Email. It also has core values centred around passion, excellence, personalisation, and collaboration. “We pride ourselves on being passionate about Digital Marketing,” enthuses Lionel. “We stay on top of all Digital Marketing trends to discern what will work for you! We deliver what we promise, going above and beyond to add unanticipated value to our clients, and we do not take on multiple clients within the same industry. Therefore our strategies are unique. The growth of our clients is just as significant as our own.” Being a smaller Marketing Agency, particularly a one-man band, it can be difficult to distinguish from competitors and stand out from the crowd. Still, Lionel capitalises on fostering deeper relationships with his clients, offering more support and engaging more with them at every step of the way. “One of my favourite ‘superpowers’ is the ability to work within the various budgets and limitations of small businesses and brands while maintaining quality and results,” he explains. “The strategic relationships I’ve formed over the years provide a community of resources and tools that my clients can all benefit from, and with research and by closely listening to my clients, I have developed solid digital personas for each brand. This approach ensured that the online presence of all my clients was consistent and stimulated strategic growth while driving sales – and this became all the more crucial during the pandemic.” It is essential to stay on top of the latest news in an ever-changing environment, especially for a small business such as Lionel’s. He keeps up to date with current trends by being an active member of the Digital Marketing community online. “What worked last week may not work this week. I stay on top of current changes through podcasts (rather than listening to music in the gym!), through Facebook groups, online articles, and alerts, as well as utilising the latest resources and tools.” There’s no doubt that 2020 was indeed a challenging year, especially for developing countries such as Jamaica, and Lionel tells us that he lost 30% of his clientele at the start of the pandemic. He was resourceful and, to prevent further loss, he extended steep discounts to the remaining clients until the end of 2021, saving and retaining the remaining 70% in the process! “I have also launched The Millennial Marketer, a Digital Magazine offering more connections between clients and their customers while One-man band, Lionel Mitchell, has successfully built Millennial Media Management from the ground up. We find out more about what makes the firm so successful and his ambitious plans for the future. being entertaining, educational, and informative. I am looking forward to growing the magazine and business.” More recently, Lionel and his company, Millennial Media Management, benefitted from receiving the prestigious accolade of Best Media & Marketing Management Agency – Jamaica, as awarded by Corporate Vision in its Media Innovator Awards 2021. It stands Lionel in good stead for the future on his journey towards growth and continued success. Contact: Lionel Mitchell Company: Millennial Media Management Web Address: www.millennialmediamanagement.com