Media Innovator Awards 2021

UK Data Driven Digital Agency of the Year 2021 ROAR Digital Marketing harnesses the full power of digital marketing to help companies achieve exponential business growth and success. We speak to Managing Director, Michael Knowles, about the firm and its ethos. Based in Newcastle Upon Tyne, ROAR Digital Marketing is a full- service HubSpot Solutions and Google Partner digital agency, helping firms harness the true power of digital marketing and enabling them to understand their audiences, increase traffic, create quality leads, and grow sales channels. ROAR stands for Real Opportunities, Actual Results, and this approach lies at the heart of the business, only creating campaigns that drive genuine opportunity and actual results for its clients. ROAR works with a variety of customers from local SMEs to some of the biggest brands in the UK and Europe. “Unlike many agencies, we don’t hide behind jargon or fluffy reports,” explains Michael Knowles, Managing Director of ROAR. “Instead, we work with and educate our clients, helping them to understand the metrics that matter; this makes for more informed discussions and a more productive, constructive and transparent business relationship.” This is just one of ROAR’s USPs, which help differentiate it from competitors in this highly competitive industry. Transparency is also a key value for the firm, as Michael elaborates: “We believe in being honest and realistic with time frames, budgets and success metrics at all times.” ROAR also operates on a data-driven basis. Unlike some of its competition, it removes all bias in its approach, instead taking essential information from their clients (tone, message etc…) and developing campaigns around data insights and analytics. This approach frequently enables it to unearth new avenues and opportunities for clients by removing any possible conscious or unconscious bias from the research, persona development, messaging and targeting. As with most businesses operating in the digital space, ROAR must keep its finger on the pulse, hence why ROAR’s entire team, from directors to executives, all attend regular training updates from both Google and their HubSpot partnership reps, and also by attending only the best global training events in each field. “By staying ahead of the curve with regular training updates, our entire team can talk knowledgeably and confidently to our clients and help shape campaigns with real bite!” Speaking of the team, Michael strives to encourage a culture of creative freedom – the freedom for staff to be great at what they do, rather than being restricted and afraid to explore new ideas and approaches. All the staff have one common goal: to ensure the client’s needs are met, and goals are exceeded “The lion’s head and mane in our branding represent that digital marketing and associated channels are all connected, just like our approach,” he enthuses. “We only hire great people with a desire to share ideas, collaborate, and create campaigns with bite for our clients.” On the back of the pandemic, ROAR decided to explore and develop new ways to support businesses and diversify its offering into other markets. As a result, it has recently launched its very Jul21601 own DIY SEO platform for SMEs and fellow agencies that don’t know how to do effective SEO. “This has taken significant investment and time, but its something we’re immensely proud of, and feel will make a real impact with micro and SME businesses across the UK,” Michael says. “We’re a growing agency with a small team of channel specialists, and we take pride in what we do; we have big plans to disrupt the sector further in the coming years.” ”Another recent milestone for the company is being crowned UK Data Driven Digital Agency of the Year 2021 in the Corporate Vision Media Innovator Awards 2021. “This is an incredible achievement for us as an agency, and to be recognised for an award that celebrates the very thing we pride ourselves on (being data-driven) is just incredible,” he continues. “After nearly six years, this is one of the best moments in the history of ROAR. Thank you to our customers past and present, and to our fantastic team for their hard work and dedication.” Contact: Michael Knowles Company: ROAR Digital Marketing Web Address: roardigitalmarketing.co.uk