Media Innovator Awards 2021

Media Innovator Awards 2021 23 Jul21765 Best Full-Service Digital Media Management Agency - Caribbean Esirom is a full-service digital marketing company with a focus on media creation and management. “Full service to us, means if we can’t provide the service in-house, we do not offer it,” explains Director Alex Morrissey, the digital and social media professional who is steadily shaping the future of Jamaica’s online experiences. “We are always experimenting and looking for new digital services to broaden our service offering.” Esirom provides social media marketing and strategy, online advertising and placement, content creation in the form of video graphics, motion graphics, photography, and video editing. Key Clientele would include Smirnoff, Guinness, and Malta and other local high profiles such as The Ministry of Tourism, The Ministry of Justice, and Reggae Sumfest (one of the largest Reggae festival in the world) Working alongside 100 major brands since 2008, Alex’s burning desire to achieve more saw more companies coming on board and local players dubbing him the “Jamaican Mark Zuckerberg” – a title he humbly received and allowed to leave an indelible mark on his persona. “Our mission is to be a leading digital provider; for brands to discover how consumers genuinely interact with their digital content through experimentation, trial, and error which leads to results.” In today’s fast-paced digital-centric universe it’s imperative for Alex and the agency, to stay ahead of the curve and at the forefront of emerging trends at all times. The team does this by subscribing to all the blogs and magazines in the industry and ‘testing’ them out using its own public page. This way, the firm is able to better understand the capabilities and uses of the features before recommending them to clients. “What stands us a part from our competitors would be that we foster an environment for learning,” Alex elaborates. “All agencies are fast-paced, that is the nature of the industry, but we believe in teaching as much as possible to expand the minds of our employees, not just asking them to work 9-5 doing what could become repetitive tasks for them.” Alex has a system for taking on new clients which adopts a trial and error approach as he is all too aware that what may work for one client, may not work for another. “We have to be a customer of that client; this helps us understand any pain points a normal person would have to deal with them on a regular basis. This means we also support our clients by engaging in their products or services, not just sending them a bill each month, and we are fully engrossed in the success of their business.” The dynamic business sector allows Esirom to routinely redefine the way it markets by reevaluating how it does things and making changes where appropriate. This is something which is done across all the Esirom (Encouraging Social Influence; Redefining Online Marketing) is at the forefront of its sector in Jamaica, aiming to empower its clients to communicate in the best possible way, in order to effectively engage with audiences. Founder and Director, Alex Morrissey, tells us more about the agency’s core values and what it has to offer. company’s divisions to ensure that it is always looking ahead and applying the best practices for its clients. “We are always looking for persons who share a similar work ethic for getting the work done at the best quality and achieving the best results,” Alex states. “It’s more about passion than technical skill: if you are willing and eager to learn we can teach you all the ins and outs to succeed.” Standing as a winner of the Jamaica Observer’s “Mogul in the Making” competition, named “Caribbean Outlier” from the Arthur Lok Jack Graduate School of Business and the youngest recipient of The Private Sector Organisation of Jamaica’s “50 under 50 top business leaders” award, Alex is achieving great feats as a young innovator while simultaneously redefining the limits of success with unparalleled results. His most recent accolade is the title of Best Full-Service Digital Media Management Agency – Caribbean as awarded by Corporate Vision in the Media Innovator Awards 2021. Alex has big plans for the future of Esirom. As remote live streaming has become a big part of the business he intends to continue to invest in this sector of the company, including the creation of two new divisions which will be tasked with implementing new service offerings to clients and new solutions for the current divisions. In addition, Esirom will be starting an original production division that will focus on long-format original content that will be released as a web series. “The future is looking bright. Even with the global pandemic, we have managed to scale up and are looking for new opportunities outside of our country. It’s important to keep our team motivated and give them opportunities to be creative outside of working on international brands.” Contact: Alex Morrissey Company: Esirom Limited Web Address: www.esirom.com