Media Innovator Awards 2021

Media Innovator Awards 2021 27 Best Social Media Management Company – South Africa In its four and a half years of trading, Pulling Power Media has worked with some of the largest and most recognised brands in the world. Established in 2017 as a social media and visual content agency, the firm’s aim was to bring a more focused approach to harnessing digital media and social media for positive results in an ethically responsible way. “Since the start, we have worked with clients whose values and service offerings have been ethically grounded,” explains Director Kyle Puller. “We have solved problems and enriched our clients and customers lives. This resonance allows us to give more than just the run-of-the- mill industry-standard service offering seen so often in local agencies. Instead, we have a purpose-driven approach toward every client, account and objective.” Having assembled a tight-knit team of experts in the fields of online marketing, social media and content creation, and design and animation, Pulling Power Media excels in content ideation, native platform-specific content creation, social media management and strategy, and tying all these together to achieve ongoing useful learning for its clients, including excellent results, digital presence, growth and positioning. “We have a strong internal culture of innovation and communication,” Kyle elaborates. “We also have a strong focus on quality and teamwork to provide the highest standard of work for our stable of clients. Our departments have a strong focus on synergy and agility which is optimised through effective project management.” As well as having a team which is diverse in their specialised skill sets, meaning the agency can offer a full package to clients, it is also highly agile and responsive. “This has set us apart from the pack and allowed us to work with brands like VISA, Niantic, The Red Cross Children’s Hospital Trust, Codemasters, Sony Music and more. Our team of digital creatives, designers, animators, copywriters and social media managers contribute to an internal culture of innovation and strong communication.” Pulling Power Media attempts to anticipate client problems or expectations before they are voiced to ensure that its clients feel well looked after and know that thought and energy has gone into achieving the best end results. Company culture is paramount at the agency. It manages its own hiring process and Kyle has been present in every interview the company has ever conducted. “Culture is to be safeguarded as it is our most precious commodity and keeps the good energy, upbeat vibe and proactive, positive approach to work and clients intact.” It is down in part to this strong ethos of connectivity and teamwork that Pulling Power Media was recently awarded the prestigious title of Best Social Media Management Company – South Africa in the Corporate Vision Media Innovator Awards 2021 for its efforts, and Kyle believes that there are more good things to come on the horizon, particularly in a certain sector. “We have had great success in the games space, both digital (PC/ Playstation/console games), mobile games and in the physical tabletop games space. The future in that space looks very interesting and we are excited about being one of the go-to agencies in that area.” Contact: Kyle Puller Company: Pulling Power Media Web Address: www.pullingpowermedia.com Aug21103 Pulling Power Media is a fast-growing creative media and marketing agency based in Cape Town. We speak to Director, Kyle Puller, about the firm’s obsession with aligning creative direction with strategy in order to achieve tangible results.