Small Business Awards 2022

Sep22178 Best Emerging International Event Service Provider - Hong Kong Zicket empowers clients by delivering best-in-class solutions for event management, event operations, and marketing. It provides integrated ticketing, access control, RFID, digital marketing, and event services, all tailored for use at a number of Asia’s largest family events and attractions, including The AIA Great European Carnival, Hong Kong; The Prudential Marina Bay Carnival, Singapore; The Hong Kong Observation Wheel; The AIA Vitality Hub, Hong Kong; and The Grounds, Hong Kong. Four years into its journey, Zicket has sold 6.25 million tickets to clients, and over HK$600 million has been processed via its systems. But it is so much more than just a ticketing company. Ticketing has changed, the event industry has evolved, and Zicket adapts with it. In an industry where services are extremely fragmented, Zicket has become a streamlined one-stop-shop for event organisers. The team decided it was no longer enough for clients to only be able to sell tickets via Zicket. They knew its offering could be improved on, and while they have done just that, they have also leveraged their expertise and added even more to the resources clients can take advantage of, including ticketing, digital marketing, payments and RFID, and indeed other event services. This now enables Zicket to offer the most complete and efficient set of digital event services in Hong Kong. Data-driven, outcome-focused, and believing in end-to-end results, Zicket’s colleagues work closely together and with their clients, listening to problems and working to overcome them to create innovative, flexible, and bespoke solutions for events of all sizes. The company is well positioned to work with clients all over the world, with a wide scope and understanding the need to remain at the cutting-edge in order to service clients in such a fast-paced and ever-changing industry. The level of customer service the Zicket team provides to all stakeholders is something they pride themselves on and it goes a long way in this industry. They have worked with a number of different event operators from a selection of event genres and have a catalogue of testimonials and case studies to back up their triumphs. Simon Wilson, Managing Director of The Grounds, Hong Kong has this to say about Zicket’s services: “Zicket are best-in-class operators and an invaluable resource when it comes to planning and executing a new event concept. They brought years of collective events and technology experience to the project and acted as an extension of our own team. “When devising completely new event tools for the ‘new normal’, it was very reassuring to have a technology and ticketing partner that not only had a deep understanding of planning and executing a ticketing campaign, but also had their finger on the pulse of global trends and developments in COVID-responsible best practice for large format events. “When a solution was not readily available, they helped create or retrofit something to meet our needs, taking account of timeline and budget and always proposing sensible solutions. Zicket has helped us redefine the standard for COVID-responsible event experiences and we are proud to partner with them going forward as our exclusive ticketing and technology provider.” Now, the Zicket team is extremely excited about the next chapter of the company. They will continue to develop their services and knowledge as they go to aid the success of group clients, Great Entertainment Group, Hong Kong Observation Wheel & AIA Vitality Park, and Greater Bay Media Entertainment (GBME), as well as the 80+ clients they now also service throughout Hong Kong and beyond. Zicket definitely plans to grow. The new slick zicket. co website was launched in August and will act as an event discovery hub and what’s on guide. The site harnesses the power of the Eventbrite API as well as allows the listing of events that Zicket isn’t ticketing, opening up a whole new realm of opportunities for editorial and offers sections. The remaining months of 2022 are shaping up to be very busy and enjoyable for the team. They are about to launch a second season of The Grounds, Hong Kong’s ultimate socially distanced entertainment experience incorporating a giant LED screen, state-of-the-art sound system and hi-tech stage. Last year, The Grounds allowed Zicket to engage existing partner audiences in live sports, wellness, live music, game shows, outdoor cinema, and more. Without the space and extensive health and safety measures that were maintained including its toolkit, these offerings would not have been possible in a year of ongoing restrictions. Zicket hosted over 150 sessions, sold over 50,000 tickets, reached over 1.4 million page views, gained nearly HK$5 million in media value, and generated 1.98 billion media impressions, with stories picked up by worldwide media, from the New York Times to Forbes. Working so closely on an event that received such worldwide acclaim is an honour for Zicket, and its team is ready to play their part in evolving further. Alongside that, there is a host of exciting events coming up with external partners and they are excited to see them all benefit from Zicket’s enhanced and diversified service offering! Company: Zicket Contact: Aidan Pawson Email: [email protected] Website: zicket.co & zicket.io Small Business Awards 2022 17

RkJQdWJsaXNoZXIy MTUyMDQwMA==