Small Business Awards 2022

Sep22438 Best Lighting & Homeware Design Business - Western Cape Located in Cape Town, South Africa, Modern Gesture is a company that creates an array of lighting and homeware pieces, with products including mirrors, light fittings, rugs, and much more. Such products are developed through experimental and innovative design methods, with one method being to examine the physical and tactile aspects of combined mediums like wood, wax thread, metals, and other materials. Modern Gesture is thereby unique in nature, catering to a client that prefers the finer things in life and those who aren’t afraid of colour and creativity. According to Modern Gesture, it is imperative that every product created should have a story that is woven into the materials, capturing a fragment of time and the detail that went into making it. This approach ensures that each piece has its own distinctive qualities. Moreover, every single Modern Gesture piece is handcrafted, with the time and passion it took to create it embedded within its very fabric. By hand producing its products, Modern Gesture is able to capture attention through ground-breaking designs, materials, and shapes, allowing for a fresh take on quality, innovative design, and simplicity to manifest. For example, the company’s flagship product, the African Woven Necklace Lampshade, was inspired by the vibrant and culturally significant beaded necklaces worn by some tribal communities. The company explains that African jewellery is known for its beauty and quality, with the layered beading being renowned around the world, inspiring many designers and outlets. Consequently, Modern Gesture’s lampshade features wooden rings, embodying the traditional necklace shape, as a representation of wholeness and timelessness. Each layer of the lampshade is adjustable and can be repositioned to any required angle, making it perfect and showing innovation for packaging purposes. The aforementioned pieces are also designed to be sustainable, with many products being made from off-cuts. The African Woven Necklace Lampshade is coated with a water-based varnish and makes use of wax thread where possible, as these are much better for the environment than typical materials whilst still maintaining durability and luxury. Sustainability is a factor that is integral to the company’s operations, as alongside its legacy, it hopes to one day leave behind a behind a better, healthier planet. Modern Gesture has time and time again proven its ability to achieve the unimaginable, consistently exceeding pre-existing notions to achieve its goals. From sustainability to telling a story, the brand strives to be an example of ethical creation, showcasing products that are developed in a way that minimises harm to the environment and communities. It is with this in mind that Corporate Vision’s Small Business Awards is pleased to name Modern Gesture as the Best Lighting & Homeware Design Business - Western Cape. Contact: Candice Lawrence Company: Modern Gesture Designs Web Address: www.moderngesture.co.za Instagram: modern_gesture Youtube: Modern Gesture Designs Home to furniture that tells stories, explores culture, and upholds sustainable practices, it’s fair to say that Modern Gesture Designs is highly unique within the lighting and homeware design industries. Over the next year, the company plans to release a handful of new products, with the focus being on adapting to the changing landscape and producing quality. Small Business Awards 2022 19

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