10 Corporate Vision / Technology Innovator Awards 2017 , Best Brand Management Technology Platform 2017 Adgistics Ltd empowers brands to grow value through its unique platform, the Brand Centre. We invited CEO Joe Jarrett to tell us more about the firmand this innovative technology. Founded in 1999, Adgistics is a marketing technology solution provider that offers cloud-based capabilities for the marketing and communications supply chain via its technology platform – the Brand Centre. The platform has evolved over the last 18 years in line with the changing demands of brand management and the challenges marketers face. Today, the Brand Centre is a suite of networked technologies that enable companies to optimise and support some or all of their major brand and marketing operations activities and processes. Joe discusses how the firm has developed over the years to meet the ever changing needs of its clients. “As a growing business in a rapidly evolving market place, the balance between innovation and our focus on customer service is key to our success. We believe that our working, dynamic model of the brand and the ways in which people interact with it – inside and outside the organization – will drive our technological development in a way that remains commercially relevant. We seek to continue to embed our systems as a measureable contributor to the balance sheet value, developing solutions that identify brand value, facilitate brand processes and measure improvements in the effectiveness and efficiency of delivery”. “The Brand Centre was developed on solid, proven marketing asset management and business process management technologies; however, we also match specific functionality to individual enterprise needs, and recognise that these needs evolve. Its primary users are brand marketing operational, and depending on the chosen areas of emphasis, drawn from people that plan, create, execute and measure how customers and prospects engage with their brand. By doing this, we ensure optimum uptake, operational efficiency, improved productivity, organisation- wide transparency and contribution to building brand advocacy.” Moving forward, continuing to innovate and adapt remains the firm’s core focus, as Joe is proud to conclude. “Looking towards the future, I am very confident that Adgistics will continue to grow in 2017 and beyond. It would be too easy to focus on ‘delivery and results’ and lose sight of what is more important. To ensure success we need to ensure we have clarity on what we stand for, where, why and how we’ll get there. We operate in the ‘world of Branding’ and the world has become and is continuing to become more ‘social media friendly’ through the development of new and exciting ground-breaking technologies. At Adgistics, we want to stay on this ‘wave of change’ and be the company our clients look to for inspiration.” Established in 1987, Itiviti began as a market maker on the Stockholm Stock Exchange, creating pioneering software to support the company’s own trading. As the founders realized that their real forte was software development, the firm let go of the trading and devoted itself to providing other traders with the tools they needed. As such, Itiviti was formed from by the unification of 3 best of breed technology companies within the Capital Markets industry; Orc Group, a global market leader in electronic trading technology for listed derivatives, Tbricks with its cutting- edge app-based trading platform for market makers and CameronTec Group, the global standard in financial messaging infrastructure and connectivity with the largest global install- base. Itiviti held market leading positions in several areas from the outset, and the combination significantly expands the customer proposition for banks, brokers and trading firms. Jonas outlines the firm’s current mission and how it works to achieve this. “Here at Itiviti, our mission is simple, to deliver a comprehensive sell-side offering that provides our clients with the opportunity to consolidate trading systems across multiple asset classes. Innovation and being ‘client centric’ are what drives us. For us, the client is always at the heart of what we do whether it be updating software features to ease a particular challenge experienced, or addressing a market wide regulation such as MiFID II.” Moving forward, Jonas foresees many exciting developments in the industry which his firm will continue to adapt around in order to support its clients. “Within the financial services industry we continue to see regulation and the constant demand to find technology solutions that evolve with the fast paced markets as constant areas for development. As budgets get squeezed more and more, firms and banks are pressurized to do the same or sometimes more with less and less. In terms of how we as Itiviti will adapt around these areas, we believe by working closely with our client base we will continue to provide solutions that address both of these challenges, we see ourselves as a partner and extension of our client’s day-to-day business operations and because of this, we believe we will be able to continue adding value. “Therefore, we will continue to develop leading, cutting edge technology for the sell-side capital markets industry. Developing software solutions that not only assist with the day-to-day business of our clients but technology that continues to meet the evolving landscape of financial services.” Best Capital Markets Technology Solutions Provider 2017 Company: Itiviti Group AB Contact: Christine Blinke Contact Email:
[email protected] Address: Kungsgatan 36 , P.O. Box 7742 10395 Stockholm , Sweden Phone: +46 8 506 477 21 Itiviti is a company with vast experience, which capitalized on the early days of trading technology. Jonas Hansbo, EVP Strategic Research and CSO Contact Email:
[email protected] Address: 2nd Floor Deben House, 1 Selsdon Way, London, E14 9GL, UK Phone: 020 7378 6777