Technology Innovator Awards 2020

service of those who may not be aware of how things work in the copyright world. Everyone else, from cryptographers to copyright lawyers, to system integrators and consulting firms, was focused on the technology and not much about the solution to the problem itself. Rights Chain is wholly focused on the problem, but also chooses the best tools and technologies available to solve the problem, before putting them together and bringing a truly outstanding answer to copyright issues. Company: Rights Chain Ltd Contact: Sebastian Zdrojewski Website: www.rightschain.net/en May20157 Best Copyright Protection Platform - Europe Since the beginning of the Internet, the copyright industry has been struggling to find a way to adapt itself. A two-centuries old monopoly detained by editors has been disrupted by the digital age, and creators can now build and share their creativity without the need of long waits and approval from their editorial overlords. However, the need for protection still remains. Rights Chain created its platform in order to harmonise copyright management in the digital age. Corporate Vision takes a closer look to understand how it does that, and opens the door for so many creators today. Every day, more and more ways of sharing creative content are born, with user-generated content platforms allowing creators to share their works with massive audiences through the Internet. This creative freedom comes at a cost, however; the right of creators to protect their works. Rights Chain is the solution for creators of today and tomorrow. By listening and comparing the needs, legal frameworks, and technologies of various creators, Rights Chain delivers online services that allow authors to enforce and protect their rights as rightsholders. The Rights Chain Platform today allows content creators to register their digital artworks, attributing themselves as authors and associating each work with a copyright license. Since it was founded and created, Rights Chain has remained focused on its mission to build a set of comprehensive and effective tools to help content creators and authors protect their intellectual property in the digital age. At the time Rights Chain was created, there was no single technology that could solve the problem of maintaining copyright over content in this digital age. Once the firm understood the legal frameworks and all the necessary knowledge behind copyright, it set about analysing the best technologies that could suit a potential solution. Today, those technologies have made their way into the platform, including computer vision, cloud storage, machine learning, and blockchain technology for maximum security of information and copyright data, even in a public ledger of sorts. The copyright chain is long and has many parts that must be covered, from the moment of creation to making the work public. After refining the platform for years, the solution to authors and content creators is available through the Rights Chain website, as well as business solutions for companies acquiring or developing copyrighted content. The project has been based on twenty years of experience working in information technology and cyber security, which is one the biggest industries today. However, innovation is moving at such a rapid pace that privacy frameworks also need to be kept in mind, as well as the integration and scalability of the platform itself in order to deliver the best product possible. The real issue continued to be the copyright, rather than the technology; it has always been about what authors and content creators can get from the service. If an author or content Issue 7 2020 33 creator finds their work being used in a marketplace, it is not the mere technology that makes the difference. Having information stored in a blockchain does not make the solution brilliant, it is the tireless work of the staff at Rights Chain who combine enough information that meet the legal requirement to allow the creator to protect their work that makes it superb. Rights Chain does not sell innovative technology; it provides a human service, that is built on insightful support staff and legal frameworks. The focus always remains entirely focused on authors, content creators, and rightsholders, and protecting their outstanding work. In a world where almost every other company is trying to innovate for innovation’s own sake, and deliver the best technology they possibly can, Rights Chain stand out as something better. A firm that always put the technology at the Technology Innovator Awards 20

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