Our main sports technology product is a cloud application that automatically provides performance data to coaches. We process raw motion data (e.g. from third-party wearable sensors) to provide sport-specific performance parameters. Performance parameters are intuitively visualized and summarized for each athlete and our web interface allows fast and visual comparisons within and between athletes. Every sport has a different set of performance parameters and display, chosen in close collaboration with the world’s best coaches. Our solution replaces performance analyses delivered in big research centres, where a whole team of researchers uses several days to provide the same analyses.