BabyYumYum is the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both factual and product, trustworthy expert advice and useful resources to assist them with their lifestyle choices and purchasing decisions. BabyYumYum creates a safe space to share, learn, discuss and contribute to the world of parents. Our considerable social media following is supported by a strong online presence, which ensures a powerful reach for advertisers to convey their messaging to the correct audience. Our approach to content sharing on digital, social media, selected print and eventing platforms conveys our firm belief in relationships as the foundation for good families and good business.