Rusability was launched as a blog by Aslan Patov in 2012. It was primarily covering digital, marketing & usability at first, to then expand the editorial into content, social media, activation & creative pillars. Now we are also moving into the customer and user experience areas. In 2020 we decided to completely redefine the user experience. While making the experience cleaner, more engaging and functional for readers, and allowing bloggers to have one of the best publishing experiences out there, we have focused on our partners by developing branded pages, native advertising opportunities and in-site analytics