TEF Magazine (aka The Eyewear Forum) is the largest on-line optical magazine in the world, reaching 517,000 eye-care professionals via social media. Instead of the regular “handbag and perfume labels, TEF solely features “independent brands” whose designers create unique eyewear of the highest quality with passion and dedication to craftsmanship. By using industry professionals like opticians, optometrists and optical journalists as “model” in their bi-monthly lifestyle shoots, instead of “lipstick bloggers” or professional models, their articles are highly respected and appreciated within the optical arena. Link: http://theeyewearforum.com/