Cole Haan, the iconic American lifestyle and accessories brand announces its partnership with BBC International, the leading children’s and athletic footwear designer and worldwide marketer, forging a new global position in Kids Footwear.
Utilizing the same dedication and craftsmanship the brand puts forth in their existing collections, the new Cole Haan Kids Collection for girls, boys and infants is a playful collision of the brand’s traditional footwear with innovation and modern style. Akin to men and women’s footwear, the brand uses Grand.OS technology to ensure each shoe is lightweight, cushioned and flexible, and includes carefully crafted durable leathers and breathable materials for maximum comfort.
Founded in 1975 and now successfully servicing all levels of quality fashion and distribution from department stores to mass market, BBC International is a leader in the kid’s footwear marketplace with its creative design and advanced technology. The firm has secured various long-term, internationally recognized children’s licenses with a variety of premium fashion and entertainment brands.
The Cole Haan Kids Spring 2015 Collection is the debut of the partnership, and includes styles inspired by various classic Cole Haan silhouettes. The assortment will include Pinch Weekenders, Drivers and Sneakers that are offered in an array of vibrant, fun, kid-friendly colors.
The Spring Collection is available on Colehaan.com and in stores in the United States and Japan. Cole Haan will continue to introduce the Cole Haan Kids collection in international markets such as China, Korea, SE Asia, Mexico and Latin America.