Global Business Awards 2023 9 by only money. They’re mainly motivated by purpose. And with the best consultants in Brussels, we can also give the best advice and build the most innovative campaigns.” Closing the Loop - Joost de Kluiver, founder and director In Willem’s closing comments, he explains how he has reinvented public affairs. “I believe we should be careful not to be lured into doing what every client tells us or wants. We are in a privileged position and what we chose to lobby for has real world consequences. So, dare to think critically and be autonomous – only that is ultimately sustainable. “#SustainablePublicAffairs is autonomous. In my dreams, I sometimes see it as a “big beast”: a self-standing actor with a purpose to raise the bar on environmental legislation. It is cared for by our colleagues. It is fed with clients. They give the beast more punch, more strength, more mass, “In our view, #SustainablePublicAffairs’ has created the new standard for the PA industry. Not only because of their green mindset. We mostly appreciate their hands-on and pragmatic approach towards creating positive impact in Brussels.’’ more velocity – which is then again to the direct benefit of our clients.” He adds, “That is a different approach than just waiting at your desk until a case comes in, changing like a chameleon from green to brown to grey to whatever the client wants, and then try to give advice on that basis. That is the service industry as it was - providing services to whomever comes into your cabinet – and I think that is now the past. The future is for those people, good or bad, red or blue, black or white, that have an opinion and are out there to say, “This is what I am, this is what I’m doing”. At the end of the interview, Willem concludes “This award is really just a testimony to my colleagues. This is a reward for their beliefs, their hard work, their great hearts and brilliant minds. Being the best sustainability-focused Public Affairs agency in the world, means, in essence, just that we have the best team in the world. Cheers to that!” Company: #SustainablePublicAffairs Contact: Willem Vriesendorp Email: [email protected] Website: www.sustainablepublicaffairs.com Global Business Awards 2023 9
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