Nov21308 Ad Automation Company Changes the Game Our Most Trusted Ad Design Platform for 2022 is Creatopy. Powered by a range of design automation tools, the platform generates a one-of-a-kind creative experience that helps businesses customize and scale up their ad production and delivery. Creatopy’s mission is to help its clients increase efficiency by reducing the time spent on their end-to-end ad production workflow. One industry that is always changing and evolving in the digital age is advertising. Online advertising platforms emerge overnight and shift technical specifications in a heartbeat. With more formats than ever before, creating compelling advertising has become a time-consuming task. Content needs to appear across multiple platforms simultaneously and this can create branding challenges too. In 2018, Transylvanian based banner ad company, Bannersnack, took the bold decision to completely rebrand its business to move with the times. After 13 years, the company had expanded its services way beyond its initial branding. The project spanned a little over three years and on the 8th of February 2021, Creatopy was launched. Recently launched company, Creatopy, is helping its clients meet these challenges. Creatopy’s ad design automation platform enables clients to generate and deliver multi-channel ad campaigns. The ad design platform brings together multiple functions allowing teams of all sizes to work together using a single design tool. Advanced organisation and collaboration capabilities mean that ideas can be quickly shared and feedback obtained in real-time from both internal and external stakeholders. The ad platform brings together multiple functions allowing teams of all sizes to work together using a single design tool. Advanced organisation and collaboration capabilities mean that ideas can be quickly shared and feedback obtained in real-time from both internal and external stakeholders. A whole host of ad templates are available no matter where you want your ad to appear. The easy to use platform guides you through the process and all templates can be personalised as required. With a scalable pricing model and no setup fees or upfront onboarding required, Creatopy makes it easy for anyone to start designing. Superior brand management capabilities specific to Creatopy enable users to create high-impact designs while also keeping brand consistency. When asked what differentiates Creatopy from its competitors, company CEO & Founder, Gabriel Ciordas, tells us, “Creatopy is an advertising design platform that combines the automation, customisation, and animation options typical to creative management platforms with the ease of use and economics of a general design tool. We allow our clients to create and deliver designs across multiple sizes, formats, and variations, to experience personalised ad creation at scale, and to encompass all aspects of ad production in a seamless workflow across teams.” In its own team, Creatopy looks for core competencies essential to the success of its business – cognitive flexibility, critical thinking and analysis, reasoning, problem-solving, and creativity. Ciordas explains, “Whenever we recruit people, we look for the best professionals in the field, and whenever we find talented people, we make sure to make room for them in our organisation. Our success is due to our people. We believe that each one of us is responsible for the success we enjoy both as a company and personally. We value real team players who are willing to continuously learn from and share with each other.” Creatopy puts a strong focus on supporting its employees to become the best that they can be. The company is also eagerly involved in the local community and believes in sustainable solutions for businesses. Helping businesses to move their ad collaboration online during the COVID-19 pandemic has seen the company forge strong bonds with many of its clients. Looking to the future the company is committed to further developing its products and services in response to the feedback it receives from its customers. Ciordas says, “The future of advertising lies in the automation of time-consuming processes. Creatopy will continue to work to allow businesses and creative teams to focus more on the creative part of their visual stories.” Contact: Ioana Ciobanu Company: Creatopy Web Address: www.creatopy.com Gabriel Ciordas, Creatopy Founder & CEO
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