Issue 1 2022 21 Dec21533 Onwards And Upwards! As more and more people transition through multiple careers, it pays to have a guide to turn to for expert advice. Catherine Morgan of Point A to Point B Transitions Inc. has achieved incredible success in this field. In the Corporate Coaching and Recruitment Awards 2021, Morgan was named Most Innovative Career Transition Coach - North America. We take a closer look to uncover some of the secrets of her success. Founded by Catherine Morgan in 2010, Point A to Point B Transitions Inc. provides career transition services, including resume development, interview question coaching, and job search strategy and accountability through individual and group coaching. The company firmly believes there isn’t one right or better way to work. Morgan says, “One size doesn’t fit all. The way professionals want and need to work will likely shift over the course of their career because of changes in personal situations and responsibilities, or health, interests, and market fluctuations.” While based in Chicago, Illinois, the company has an international reputation with clients across the US and around the world. Since the beginning, Morgan has championed working virtually to reach as wide an audience as possible. Because it has always worked with clients remotely, the pandemic and closures of 2020 and 2021 did not impact the way the company served clients at all. Point A to Point B Transitions works primarily with driven professionals – generally senior managers and executives – in the financial services, professional services, and technology industries. Clients follow a proven process that empowers them to leverage their best skills and to identify the situations in which they would thrive. Through a combination of job search strategy, customized messaging, and mindset shifts, clients target and receive offers for their dream jobs. Over the past several years, Morgan has been recognized as an expert in the entrepreneur to employee career transition. Morgan says this transition is totally possible, but it does require some additional steps at the beginning of the job-search process. Overall, the company helps clients create clarity, find focus, and move forward. With people embracing the potential of meeting virtually, the company launched a group coaching option in March 2021, which Morgan says has enabled her to serve her clients more deeply in combination with individual coaching. She says clients have frequently called out the support of the group and normalization of the ups and downs of the job-search process as being extremely valuable. In addition, Morgan has been creating more content and courses around the stress, anxiety, and depression that professionals in career transition are likely to experience, even if they haven’t previously. One offering is the I Dial Down Anxiety 10-day eCourse (www.idialdown.com). Morgan quips that few things will trigger a stress response faster than financial disruption or career insecurity. She adds that often a layoff occurs in conjunction with other challenges - a health diagnosis, death in the family, elder care crisis, special needs child, or divorce - stretching a client to the brink. Morgan feels a key differentiator for her company’s services is they are willing to go deep with the client, coaching them on managing aspects of their personal life, while still focusing on the client’s job search. Morgan’s upcoming book, This Isn’t Working! Evolving the Way We Work to Decrease Stress, Anxiety, and Depression, will be published by Indigo River Publishing in the second quarter of 2022 (www. thisisntworkingbook.com). In the book, Morgan shares what she has learned over the past twelve years coaching clients in career confusion and career transition. Given “The Great Resignation” in the United States where 2.9% of the workforce quit in August of 2021 and 3% quit in September, combined with the epidemic levels of stress, anxiety, and depression, Morgan strongly believes we must change how we work, and how we think about our careers, including aging and working. In 2022, Catherine Morgan and Point A to Point B Transitions will step up efforts to support professionals experiencing burnout from the years of trauma from the pandemic, and a business culture that applauds overworking past exhaustion to breakdown. Morgan insists that working shouldn’t be making us sick and we need to evolve. Watch for videos and webinars on these important topics over the coming year. Company: Point A to Point B Transitions Inc. Website: www.pointatopointbtransitions.com
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