Nov22437 Best Golf Clothing Brand 2022 Swedish sportswear brand, Abacus Sportswear AB is simply crazy about golf. The company, founded in 1991 by Sven-Olof Karlsson and Ingrid Lindgren-Wachtmeister, started as a small clothing agent. Today, Abacus Sportswear is represented in more than 28 countries worldwide including the USA, Canada, Holland, Denmark, and Germany. We’ve come a long way from the stringent golfing dress codes of the late 18th and early 19th centuries. Gone are the woollen knickerbockers for men, which, although looking slightly ridiculous, did allow some movement. But it took the bravery of a few female golfers to shun the floor-length dresses of the day in favour of a shorter skirt. The first time a woman wore trousers in a major championship wasn’t until 1933! Thankfully, the golf clothing of today focuses on functionality and technical performance. And one company that leads the way on both counts is Abacus Sportswear. With over 30 years of experience dressing golfers, there’s no one better qualified to provide garments that deliver outstanding quality and performance. Owner of Abacus Sportswear, Sven-Olof Michael Karlsson tells us, “We love golf. It’s our passion and full focus. We dress the golfer so that he or she can focus on their game. We want them to be able to move freely and enjoy their time on the golf course, whatever the weather.” The company bases its research and development on extensive feedback from all types of golfers: men, women, juniors, tour players, keen amateurs, social golfers, and complete beginners. Abacus Sportswear wants every player to be able to put all their focus where it belongs – on the game itself. Sven-Olof explains, “When you’re in that perfect moment, nothing else matters. You can count on the fact that we design every garment to work and move in total sync with you. Both on and off the golf course.” Being Scandinavia’s number one golf brand, Abacus Sportswear prides itself on offering a wide range of quality waterproofs, windproofs, mid layers, tops, and bottoms at competitive prices. The Abacus Sportswear ‘good-better-best concept’ allows every golfer to source the most suitable clothing for their needs and budget. Whilst the Abacus Sportwear collection for 2023 includes some new innovations and unique styling, the focus remains on lightweight, stretchy, breathable garments. Sven-Olof tells us, “The next few years will be challenging for all consumers but we predict golf will remain popular and that our clients will still demand good quality products at reasonable prices. We’ll continue to provide the outstanding quality you can count on delivered by our knowledgeable staff.” Abacus Sportswear is a proud partner of the Ryder Cup, Solheim Cup, The Open, European Tour, Royal & Ancient, St Andrews Links, German Golf Federation, Irish Golf Federation, and other respected golf events, organisations, and golf-related corporations throughout the world. Its ambition is to continue to lead the development of the golf apparel market for the next 30 years. Company: Abacus Sportswear AB Web Address: https://abacussportswear.com/
RkJQdWJsaXNoZXIy MTQxNTg3MQ==