Issue 1 2023 17 Recently, Vizbii Technologies received great acclaim in the Corporate Excellence Awards 2022 having been named Leading Innovators in Experience Capture Technology – 2022 for its work with Morphii. Now, as the future of digital looks set for further growth, so does Morphii! “We are so grateful that Morphii is facilitating people to feel heard, empower empathy, and drive healthier connections,” enthuses Julie. “We are looking to expand to new areas where Morphii can provide critical insights. For example, the US has authorised the states to assess and provide more equitable access to broadband. The future is looking bright!” Contact: Julie Moreland Company: Vizbii Technologies, Inc. Web Address: https://morphii.com Nov22253 Digitally Engaged Envisioning a digital world where everyone can express themselves and be understood may seem like a pipe-dream, but for one technology company, it is a dream that has come to fruition. We find out more from one of the co-founders of Vizbii Technologies as its pioneering platform, Morphii® takes the award for Leading Innovators in Experience Capture Technology – 2022. Vizbii Technologies, Inc. is a women-run corporation, led by Chief Executive Officer and co-founder, Julie Moreland, and is responsible for developing the patented technology Morphii®, a visual scale built to capture emotions and other human experiences in real-time. It was created largely due to the belief that people’s ability to genuinely express their emotions and other subjective experiences drives empathy and healthy connections. Julie explains a little more to us regarding the rationale behind Morphii. “Every organisation, whether private or public, profit or not, is competing on experience causing CX to have a greater impact on revenues than ever before,” she begins. “Existing feedback tools are drastically insufficient in providing either quantity or quality insights that organisations need to understand their stakeholders (customers, employees, users, patients, constituents, communities, etc). They also need these insights to be actionable and captured efficiently in real-time, so that stakeholders’ experiences can be improved. This issue shows up in the statistic that only 6% of executives say they are confident in their existing data to drive decisions regarding experience.” Morphii helps solve this issue and is proven to drive more participation, more precision, and more efficient action. With more than 60% improvement in predictive accuracy by capturing intensity, being 50 times more effective at predicting negative behaviours than the most popular metrics used by 60% of the Fortune 1000 companies, and being 2-4 times more effective at provoking open feedback, Morphii stands head and shoulders ahead of its competitors. Morphii is provided via SaaS in the experience management market and serves customers in three main categories: • Marketing and branding agencies – C Space and MMR are examples, and they use Morphii Experience Capture in their consulting to assist their customers with brand assessment, market research, concept testing and more; • Direct enterprise – Large, small and medium businesses use Morphii to get actionable feedback from customers, employees, users, and more; • Platforms – RavenCSI, Relias Health, Listeners On Call are examples and they have integrated Morphii into their platform to use within experience management applications like delivering surveys, pulse checks, and capturing user experiences for their platform customers to seamlessly get the critical experience data they need. “Using the science of facial display and the friendly look of emojis, Morphii allows people to simply express what they are feeling and how much,” Julie elaborates. “Morphii quantifies it for them rather than forcing people to artificially rate or explain their feelings, and provides the accurate feedback desperately needed to retain and protect revenue and can seamlessly plug in to any technology used to collect feedback!” The Covid-19 pandemic accelerated the fact that people around the world had to rely more and more on technology to communicate, work, study, worship, and purchase goods and services, as well as to stay connected to the world. Therefore post-pandemic, and in this digital age, it has never been more important for people to have a way to authentically and easily express their feelings and other subjective experiences.
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