Corporate Vision Issue 2 2019

4 CORPORATE VISION / Issue 2 2019 NEWS , Ogury Announces Major Updates to its Consent Manager Ogury, the leading technology company specialized in Mobile Journey Market- ing (MJM), today announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing Cloud. Ogury Consent Manager will include a game changing capability, “Fair Choice” that provides users with an alternative to pay with their data to access quality content. With the anniversary of the Euro- pean Union’s (EU) General Data Protection Regulation (GDPR) and The California Consumer Privacy Act (CCPA) on the horizon, managing user consent has never been a more press- ing issue for organizations that handle data. For app publishers this means collecting explicit user Consent Manager’s Fair Choice marks the beginning of a new era where mobile users are in full control of their data and can choose to use it as a currency to access quality content.

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