Issue 4 2020

Jan20352 Being innovative some years ago might have been a great differentiator, but now it is an expectation from so many. The bar continues to be raised in employer branding, but Blu Ivy Group remain exceptional at finding new ways for clients to stand out, and connect with potential recruits through content that is engaging and inspiring. Building More Than A Brand Building award-winning cultures and the most attractive employer brands all over the world is no mean feat, and one that should be left to the most professional of cultural architects. Fortunately, Blu Ivy Group is on hand to help. Unearthing a company story, this worthy winner of Most Outstanding HR & Employer Branding Consultancy – 2020 can help clients attract, retain, and blossom from within. We profiled the firm to learn more. Connecting with employees is just as vital to a company’s success as connecting with clients in a way that truly embodies everything about that company. Shaping a culture and living out an employer brand story is key to cultivating a better workplace that people want to come to on daily basis. That is the founding mission behind the team at Blu Ivy Group, partnering with executives to build award-winning people practices that inspire extraordinary employee pride. Not only does an excellent workplace inspire those who work there, but it can also inspire potential customers to partner with a company that values its own workforce so highly. Across all industries, sectors, and markets, there is always a need to have a compelling workplace. Even at the most basic level, an appealing and engaging workplace will attract the best talent during the recruitment process. Serving all manner of clients, Blu Ivy Group has invested heavily in SEO and thought leadership, resulting in partnerships with companies that are interested in developing an employer branding strategy. Within the business itself, from the top down, Blu Ivy Group works to ensure that all clients can see its own commitment to employee branding. The team, comprised of sales, marketing, HR, communications, operations, creatives, and senior executives, bring together a diverse range of skills to ensure that every client has their expectations far exceeded. Always doing what is best, the firm works as partners to help its clients stay ahead of the curve with an impeccable branding story that can be used to establish strong, long-lasting, and meaningful connections with potential customers of their own. Having worked with some of the largest and most complex international multi-brand clients, Blu Ivy Group brings with it a wealth of experience that simply cannot be matched when looking for that perfect brand storytelling service. Inspired by employer branding and employee experience, the firm welcomes the opportunity to be challenged by all the possibilities and exciting outcomes that a client could achieve. Clients always come first, and Blu Ivy Group always goes above and beyond in every service. Delivering exceptional employer brand strategies doesn’t come without challenges, however. Some businesses require education on what employer branding actually is, why it is so very important, and how it is different from the corporate brand. Now that more companies realize the importance of employer branding, it becomes more of a challenge for Blu Ivy Group to make clients stand out; truly getting to the heart of their story, and telling it in such a way that it is different from competitors. Being innovative some years ago might have been a great differentiator, but now it is an expectation from so many. The bar continues to be raised in employer branding, but Blu Ivy Group remain exceptional at finding new ways for clients to stand out, and connect with potential recruits through content that is engaging and inspiring. Creating an incredible employer brand strategy is one thing, but measuring the success of that strategy is another thing entirely. Blu Ivy Group, capitalising on its most recent success, is launching some tools to help clients measure the impact of their employer brand, employee experience, and culture. Regardless of size, whether the client be a Fortune 1000 company or a brand new SME, these insights are critical to ensuring the work has the right impact, and that future decisions on talent are based on data-driven insights. Ultimately, Blu Ivy Group is about more than just creating exceptional employer brand strategies, or ensuring that businesses have all the buzzwords they need to be trending. Whilst these tools are vitally useful, it is always about the people. Taking care of a workforce can see results come back that far exceed any expectations. Creating workplace culture that make those Monday mornings totally worth it is where Blu Ivy Group truly thrives, and the success is fully deserved. Company: Blu Ivy Group Contact: Leandra Harris Website: https://bluivygroup.com/ Issue 4 2020 29

RkJQdWJsaXNoZXIy NTY1MjI4
https://bluivygroup.com/ https://www.aglaiacapital.com/ https://www.biowetrics.com/ https://www.instanton.energy/ https://www.realtimetouch.com/