Gaining trust can be a slow process, especially when it comes to a strange, new, solution. “Our category is not yet well known, so we need to demonstrate our capabilities and trustworthiness to the market,” Andrey states. “A lot of businesses in the service industry actively promote themselves as services and fail – our client focused proposition and approach is different. “We present technology and operating platforms as a service which when backed by our expert people is the differentiating factor for clients. We use technologies to speed up processes and deliver through our people to build rapport, connection, and trust. This is why we have continued to grow as a group across multiple sectors and industries whilst others have had staggered growth.” It’s important, also, to mention that Prytek’s operating platform combines numerous variables into one easy solution that scales and evolves and adapts where necessary. It’s all seamless, as outsourcing services should be. “We bring together software and people into one value chain,” Andrey adds. Equally, to touch on the idea of building trust, Andrey and Prytek are only too aware that the product is not, truly, the focus of the business. It’s about dialling into a need recognition, and as a result, building client partnerships entirely around their individual needs. “The products are not the key drivers in the industry, so build trust first and then think about the products. Building long-term relationships is the number one priority.” Ultimately, then, the foundation of the company is akin to many looking to disrupt modern business ‘best practices’. At the end of the day, if you forge and focus on building strong client partnerships, the rest will surely follow and fall in place. Prytek utilises that approach alongside a truly exceptional business solution to get ahead of any peers and potential competitors. This stands as the central pillar of Prytek’s work and ethos. Andrey and the rest of the team know that the operation platform and its technology is powerful and innovative; the trick is to build a brand image and reputation that can accompany it. “Our company culture is all about uniting people, bringing them together to increase idea flow and creativity. We embrace innovation and technology throughout our group of businesses and when combined with expert knowledge is why we succeed and why clients come to us.” And that is why Prytek was recognised in this awards programme, and why it will continue to set the pace for the industry moving forwards. While the OPaaS landscape is still developing and finding its momentum, Prytek looks to lead the pack and push every boundary. Company: Prytek Contact: Andrey Yashunsky, CEO and Co-Founder Website: prytek.com Mar23631 Best Multi-Sector Innovative Technologies Group – 2023 Forged in 2017, Prytek has rapidly grown into a multinational technology group with a focus on building and investing in the financial services, cyber training, and talent solutions industries. Innovation runs through this company’s veins and cultivates global business solutions for its ever-burgeoning client base. We spoke with CEO and Co-Founder, Andrey Yashunsky for more insight into those solutions to see how the company has nurtured an almost peerless reputation on the worldwide stage. Perhaps nothing epitomises the disruptive nature of Prytek than its ‘Infrastructure 3.0’ approach to business. Andrey describes this as a perspective that “challenges the traditional infrastructure business model”, but it’s – naturally – so much more than that and looks to create a method of reimagining how leaders see efficiency optimisation, alongside cost-effective, results-driven solutions. Here, Andrey begins by explaining all of this in more detail. “As a group we have developed a new industry redefining value proposition which challenges the traditional infrastructure business model and presents corporations with a compelling alternative approach, bringing with it opportunities for innovation and cost efficiencies. We call this approach ‘Infrastructure 3.0’. We provide a fully outsourced infrastructure solution, driving efficiency and cost savings to the client. Core focus on non-differentiating processes allows client to keep their focus on their core business.” In this, Prytek acts as a vital support system for the client, dealing with the underlying drivers of their business growth, and enabling them to focus on the important aspects of their business. It’s proven to be an impactful ‘Operating Platform as a Service’ (OPaaS) that has truly distinguished itself. And, altogether, this industry is only in the initial growth stage, with all signs pointing to an impressive future for the company as the greater sphere becomes more established, recognised, and trusted. Putting Infrastructure 3.0 aside for a moment, let’s talk big picture and how the company drives towards achieving global business solutions to its colossal client base. “At Prytek we’ve built a diverse, visionary group bringing together leaders, specialists, and ideas to solve the biggest business challenges of our time,” says Andrey. “We orchestrate entire value chains, curating a unique ecosystem to provide the right solution at the right time. By advancing technology, managed services, and relationships we deliver impact across multiple industries. Operating key strategic divisions of financial technologies and services, and human capital services, we’re a diverse, agile group with a serious, singleminded focus on business performance.” Of course, one of the key challenges of being an innovative disruptor operating in a new field with a new product: market penetration and saturation. Even considering the impressive reputation the company enjoys currently, it still has to overcome that ever-present obstacle, regardless of the sheer weight of testimonials it holds. “Together, we’re building a legacy of lasting value, resilience, innovation, and growth. More success. More value. Together, we achieve more.” Subscribe to our monthly newsletter: www.corporatevision-news.com
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