Corporate Vision March 2017

20 CORPORATE VISION / March 2017 , Frank Joshi, MD of Mvine, talks to us about the challenges businesses face in this new age of digitalisation and just what it is that makes the company stand out from the crowd following his success inwinning theManaging Director of theMonth – UK award. The Dawn of Digitalisation Mvine offers a full range of cyber secure collaboration and communication platforms, for all kinds and sizes of business customers. From websites to mobile apps, Mvine provide customised solutions with seamless integration to both cloud and legacy applications. An Mvine solution can transform the way your people share, communicate, engage and collaborate with your customers, suppliers and partners, in weeks not months. It’s much more than an intranet, it’s an intuitive digital work space. Managing Director, Frank Joshi, tells us more about the firm and about Mvine’s approach to business. “Our company has a reputation for taking on very complex projects typically turned down by other providers and delivering them successfully to time and budget,” Frank begins. “This can only be done with both a proven and adaptable platform and an experienced and passionate team. “We engage with each customer in the spirit of partnership – not supplier /client.” Mvine has been working in partnership with small and large clients, across a wide range of industries, for more than 10 years. Whether it be a small business working with partners, or a large corporation like British Telecom working with thousands of customers and partners globally. “We are in the business of delivering what are being called systems of engagement, extranets, or Omni channel portals. But these are just words. Ultimately what we are about is creating unique, cyber secure, digital experiences for people to work with you as an organisation.” It might be giving a client access to their invoices through a mobile app, or access to the service desk. “It’s all the same,” continues Frank. “It’s about thinking what the customer wants and how you can better deliver services to them. How you can better communicate with them. How you can better collaborate. How you can better work with them. Create a journey together. Ultimately business should be about journeys, not about simple destinations. The world going forward is all about creating an experience and conversation with the customer, and unless you start to think about what that means you will lose to competitors.” As the successful firm it is today, it is hard to envision what challenges the team at Mvine have faced, however Frank tells us that every day poses fresh and new challenges, especially for SMEs. “Every day, my role changes from Sales Director to HR from being an internal accountant to office manager, to managing the team to training a new recruit. That said – I am also able to interact with everyone one in the business motivating them and empowering them to achieve whilst at the same time listening to them for ideas. And equally, with regard to our products and customers, it’s not always easy to sell next generation cyber secure digital solutions especially as the world is at another technological inflexion point. We are at the start of the next round of digitalisation and a phase that will probably have the most profound impact on businesses and society. It will revolutionise the way we interact with customers and partners and have a huge impact on company structures and jobs. “We are in a similar situation as we were over 20 years ago, at the beginning of the Internet. In 1995/96, people were scared. They didn’t know what a webpage was; they didn’t know what an email address was. And we are kind of there again. People don’t understand what many new technologies mean for their business, this whole new digitalisation – intelligent mobile apps, new intelligent portals. How they can use big data, how the sentiment analysis works, how artificial intelligence will impact the workplace … there are a lot of new concepts that people need to get their heads around.” “One of the things we realised early on was that we had to work with our customers as partners, not as suppliers. Again, a whole new way of working – think of your customer and how are they going to adopt this new technology. They have to do that in small steps, so we have a philosophy of developing a long-term strategy but delivering small bitesize components to an organisation.” It is this simplified strategy, and softly approach, which helps Mvine differentiate itself from the competition and marks the firm out as the best option for clients. “Until you start to look at the problem from outside in you will never start to work out what needs to be done going forward in time, and that is part of the Mvine advantage. We work with our clients as partners, in an agile way starting off with a very simple, secure portal to engage with customers and partners, and then work with the customer and partner to find out what they need next. “We are now in a world where our customers and partners are prosumers, they are part of the engagement process. They are very happy to work with you, if you work with them, to give them what they ultimately want. That’s what this new digital world offers – a phenomenal ability to constantly keep in touch with your customer and client and partner.” Frank was recently awarded the prestigious accolade of Managing Director of the Year – UK in the Advertising and Marketing category of the Corporate Vision 2017 Awards. Despite his huge success in his career, Frank is ever-humble and quick to sing the praises of his dedicated team of hardworking employees. “It’s an honour and a privilege to receive the award for me personally but more importantly it is for my staff, partners and customers without whose support and business we would not be where we are today,” he enthuses. “My staff are key, without them we would not have a business, we would not be as entrepreneurial and agile. We have a very low staff turnover and every employee has benefitted from learning new skills, increased their responsibilities in their role and status, and likewise their salary.” Frank has been an entrepreneur for more than 30 years now, having started his first internet business in 1994, and selling the same business in 2000. Despite his modesty, Frank divulges a few of the key attributes he believes he possesses which make him an award-winning leader and continue to ensure his 1703CV21

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