Based in Portland, Oregon, marketing and design agency, Fab Brands works withmission-driven organizations across a multitude of sectors. The company provides creative solutions to brand strategy, web design and visual identity. Founder and Chief Marketing Strategist, Beth Erlendson, lets us into the secret of what makes a ‘Fab Brand’. Boutique marketing agency, Fab Brands, has been helping clients stand out in a crowded marketplace fabulously since 2009. Their mission is simple: to work collaboratively with their clients to create fresh, compelling, and dynamic brands, fuel consumer demand, and drive sales. Combining strategy with design, Fab Brands services include strategic marketing planning, brand identity, visual design, and digital marketing. Working with clients in industries such as professional services, agriculture, food and beverage, health and beauty, and non-profit, Fab Brands has developed a reputation creating colourful, visually striking designs that are au courant and memorable. Beth introduces us to Fab Brands values, “Our overriding goal is to just “Be Fabulous,” and that means to be bold and committed to awesomeness in everything we do.” Fab Brands markets itself as a boutique agency and feels that their size offers client’s benefits that just aren’t possible with a larger agency. “Limiting the number of clients we work with provides us with the luxury of getting to know them closely and develop a deeper understanding of their business needs and goals,” explained Erlendson. Identifying with its customers is important to Fab Brands. Beth tells us, “All our clients, from non-profits to agriculture companies, share one trait – an abiding desire to make a positive impact in the community. This is something that each member of the Fab Brands team personally embraces.” They recently expanded their services to include website accessibility review and remediation. The increased use of e-commerce and other online experiences during the pandemic put a focus on the important role the web plays in so many aspects of life: education, employment, government, commerce, health care, recreation, and more. To provide equal access and equal opportunity to people with diverse abilities, it’s essential that the web be accessible, and it is defined as a basic human right by the United Nations Convention on the Rights of Persons with Disabilities (UN CRPD). “By making your website accessible, you are ensuring that all potential users, including people with disabilities, are able to easily access your information. When you implement accessibility best practices on your website, you’re improving the usability of the site for everyone, and that’s good for society and good for business,” explains Fab Brands founder and managing director, Beth Erlendson. Recent projects include a website for the Fair Housing Council of Oregon (FHCO). FHCO is a state-wide civil rights organization. Its mission is to put an end to illegal housing discrimination. The Council strives to ensure equal access to housing choice through education and enforcement of fair housing laws. Beth explains, “The project entailed a high level of complexity due to the diversity of the audiences it needed to serve. FHCO’s clientele comes from many different cultures, speaks a wide variety of languages, and has differing levels of education. The website – and supporting materials and processes – needed to be accessible to all. It was rewarding to see how our work made a significant difference in FHCO’s ability to deliver services and to better advocate for justice, equality and inclusion.” The wide variety of Fab Brands projects is evident as Beth selects another recent favourite, “We particularly enjoyed doing the branding and design for a new Mexican restaurant - Chicali Cantina (www. chicalicantina.com). The restaurant industry is a crowded and competitive space and having a unique and engaging brand identity is essential. This type of project allows us to be a little edgier and stretch our creative ‘legs’. We had a lot of fun creating a logo, backlit building signage, a website, product packaging, A-Boards, print ads, flyers, floor pattern designs, social media assets, apparel, swag and more for them.” Of course, brand is everything at Fab Brands and the team are always looking for ways to stay ahead of trends and technology. Beth explains, “Our designs are always on the cutting edge, whether it’s a website or visual identity design. They’re forward-thinking, colourful, engaging and result-oriented by design. Nothing that we design is going to look dated in a couple of years, but rather work to stand the test of time. We incorporate animation when it makes sense and will provide more visual interest and keep the reader engaged. And, every website is designed to meet web content accessibility guidelines.” Contact: Beth Erlendson Company: Fab Brands Web Address: www.fab-brands.com Dec21421 Best Marketing & Visual Design Agency - Pacific Northwest
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