MarTech Awards 2022

Dec21727 Best Customer Service Automation Software Specialists 2022 & Most Innovative Virtual Line Management Tool 2022 - SPLICE FastPass Since 2006, SPLICE Software has been working with its clients and technology partners to build better customer journeys and increased customer loyalty. The company has its foundations in ‘technology for good’ and believes that success should benefit everyone. Founder and CEO of SPLICE, Tara Kelly, tells us more about the innovative, forward-thinking company. Over 15 years ago CEO Tara Kelly had a ‘eureka moment’. After a bad customer service experience, she realised “it can be better”. And this thought led to the creation of SPLICE. SPLICE exists to support businesses in the creation of finely tuned and highly effective communication programs and strategies. Its purpose is to help clients reach their business goals whilst ensuring their customers stay engaged and receive the messages they want and need. Working with clients in the retail, insurance, financial and healthcare sectors, SPLICE enables companies to deliver personalised, onbrand communications to their customers with ease. The company uses tools such as automated calls, texts, emails and voice-first technologies to create effective and engaging programs that integrate with pre-existing workflows. Tara explains, “SPLICE acts as an all-in-one digital add-on to help inspire customer connections. Our brand promise is that all our solutions are fun, safe, easy and ROI is a given.” The legal angle is taken care of too. SPLICE’s patented Dialog Suite™ manages customer opt-ins to ensure that all communications are compliant. As much as SPLICE has evolved over the years to keep pace with new technologies, the company has never lost sight of its values. Tara tells us, “We believe in taking care of each other and serving our customers. Our values are: It Can Be Better; Eager to Learn; Accountability; Committed to Success and Teamwork.” SPLICE’s automated communications add efficiency to both inbound and outbound messaging. Its award-winning analytic tools allow companies to see for themselves the difference that quality communication makes. Working hand-in-hand with its clients and technology partners, SPLICE builds better customer journeys customised to match each brands voice, its customer needs and business goals. Tara says, “We focus on a “vendor-partner” relationship. SPLICE is a trusted member of the team, helping solve problems and creating solutions that work. Our Client Success team does an amazing job at building and maintaining relationships with our clients.” And on staying ahead of the curve, Tara enthuses, “SPLICE is a pacesetter in the market for capturing consent and creating personalisation without being creepy. In the future, plain language, open upfront disclosure and choice will become the norm.” When asked about the team at SPLICE, Tara’s appreciation of their hard work and dedication shines, “Every person on the team adds to our company culture. That’s what makes it so special. Skills can be taught, but the right attitude is essential. Some of our most crucial team members came to us very green but with a burning desire to learn and do great things. Maintaining our brand image is easy, it comes down to being authentic. The people make the brand.” As the race towards more authentic, open and honest communication continues to gain pace, the future looks exciting for SPLICE. Tara adds, “We’ve got a great team assembled and we’re excited to help our clients communicate with their customers more efficiently than ever. Over the last few years, customers have become more informed about their communication preferences and opportunities. We can’t wait to help our clients exceed the expectations of their customers.” Contact: Tara Kelly Company: SPLICE Software Web Address: https://www.splicesoftware.com/ MarTech Awards 2022 17 SPLICE Software

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