Media Innovator Awards 2019

, Thanks to its knowledge of these new trends and developments, tmwi is able to quickly adapt to ensure clients receive solutions that will engage their target market and grow their brand recognition. tmwi is lucky to have a range of young, ambitious and commercially savvy marketing experts, from engineers to programmatic advertising, SEO, PPC, creative, brand strategy, media buying and even PR, all of whom are driven to provide its clients with quality support and drive them and tmwi to even greater renown. Seeking to build upon its current success, looking ahead tmwi has a number of exciting upcoming announcements for 2019, including new hires and offices, company acquisitions, awards and an expansion into Europe. The business is in an exciting stage of growth and is helping its clients to grow despite the challenging economic environments they operate in, and this will remain its core aim even as tmwi grows and expands. Company: tmwi | Contact: James Jeffrey Website: https://www.tmwi.co.uk/ tmwi Best Data-Led Marketing Specialists 2019 - Midlands Jul19115 As one of the largest independent media agencies outside of London, tmwi Group is a marketing technology leader that creates specialist marketing plans that are fully integrated between services such as media placements on television, radio or out of home to Search Engine Optimisation (SEO), Pay Per Click (PPC), programmatic advertising and evenwebsite development and user experience. In celebration of the firm’s success in this year’s Business Innovator Awards we offer an insight into the firm’s service offering and how this has driven it to the market-leading position it enjoys today. Since its inception in 2000, tmwi, through its commitment to innovation and marketing expertise, has grown its loyal client base to include Furniture Village, Nescafé Dolce Gusto, MG, Nestle and Purina. Working in partnership with these clients, the firm has an established track record of helping to transform businesses, utilising a strategic route to digitalise and increase efficiencies of their marketing plan. Whether they are a household name or an emerging brand, tmwi collaborates and challenges its clients in activities ranging from driving awareness and interest in the brand via media and dynamic display advertising, to harvesting search interest via Search Engine Optimisation (SEO), Pay Per Click (PPC), social media and finally, converting interested users via its website user experience and retargeting strategies. When working with any client, tmwi has a structured senior account management team that works closely with all clients to enable it to become an extension of that business, rather than just an agency. The marketing teams at each brand will likely know most of, if not all of the agency and therefore tmwi’s staff know their brands inside and out. The innovation and planning of these marketing plans are, therefore, a much smoother transition and tmwi aim to be agile in its approach to client briefs, working together with their marketing teams to create longstanding partnerships. On average, each client of tmwi has a tenure of seven years, showcasing the effectiveness of this unique client services model. Through this approach, over the years tmwi has helped brands to flourish, and continued to grow their revenue through an integrated approach to data, media, on and offline marketing strategies. Offering cutting-edge solutions that will meet its clients’ needs in this ever-evolving market, the firm is constantly enhancing its service offering and striving to understand the developments it is seeing in the market today. Led by Chris Phillips, Chief Executive Officer, tmwi’s senior management team have a wealth of experience in the media and marketing industries and utilising a number of mediums and industry contacts to remain at the forefront of emerging trends. Currently, with the rapid and ongoing changes in the marketing and ad tech industries, there is an ‘always on’ approach which includes research and development, attending market- leading events and strategic networking. tmwi recently acquired Adapptive, an Edinburgh- based business to strengthen its position as a future-facing AI and tech business within the marketing industry.