Blue Aurora Media is a specialist company, with an award-winning track record of delivery, offering a creative and agile cost-effective approach for clients large and small. It remains committed to decarbonisation to minimise climate change and limits its work to a select portfolio of projects supervised exclusively by the company’s founder and executive producer/director. “I aim to make a difference by helping ethical organisations achieve their objectives through effective communications,” says Blue Aurora Media founder Jonathan Levy. “Powerful storytelling can create a compelling call to action by influencing audiences across multiple media touch-points. I look forward to working with more like-minded leaders to help them achieve positive outcomes that can create a better world for future generations.” Mr Levy added that he was honoured to have interviewed world leaders, policy makers, scientists, and youth activists at COP26 for global news coverage and sponsored programming: “It was a privilege to have spoken with the likes of former US Vice President Al Gore, Climate Envoy John Kerry, COP26 President Alok Sharma, UNFCCC Executive-Secretary Patricia Espinosa, First Minister of Scotland Nicola Sturgeon, and many more international delegates. “Our aim is to help people and their organisations tell their stories in an accurate, authentic and engaging way which engages with, and inspires, their target audiences. It’s important that we empower rather than overwhelm people on issues like climate change through compelling insights across all the media channels and techniques available.” ‘The Waterline Live’ is available on Spotify, Apple, Google, Anchor, and many other popular podcast platforms. Company: Blue Aurora Media Contact: Jonathan Levy Email: [email protected] Website: www.blue-aurora.com Oct22598 Best Omnichannel Climate Change Productions 2022 Blue Aurora Media has received recognition for creating the “Best Omnichannel Climate Change Productions” in this year’s Media Innovator Awards. The company outlines its commitment to sustainability as part of its successful formula with like-minded client partners to create effective communications campaigns and multi-media reporting. Blue Aurora Media is an innovative multi-channel production company creating content for a wide range of clients ranging from international broadcasters to global brands. The company was formed in 2018 by British broadcaster Jonathan Levy after a distinguished international career. He pioneered on-demand digital broadcasting in the UK in the 1990s and has had an award-winning career in digital, broadcast and corporate consultancy across the private, public and voluntary sectors. His most successful broadcast television series reached 900 million households in 171 countries. Blue Aurora Media has developed an integrated digital omnichannel strategy to provide comprehensive audience reach across multiple formats and platforms: video, television, on-demand; audio, radio, podcasts; and digital online and social media. It quickly adapted its already agile approach to help clients pivot their operations to online and virtual engagement during the Covid-19 pandemic, particularly in international events and campaigns. In 2019 the company created ‘The Waterline Live’ podcasts to support a UK regional climate change initiative for Marketing Humber, produced from the floor of its inaugural summit. The following year this was developed further when The Waterline Summit 2020 became a fully online virtual conference and exhibition. In addition to podcasts with global experts, a virtual ‘International Webinar’ hosted 21 guests from 6 continents; this was complemented with a comprehensive digital social media distribution and engagement strategy supported by digital media resources. While the event attracted thousands of virtual delegates, the omnichannel campaign reached a cumulative global audience via social media platforms of almost a million people over the months that followed. A hybrid Summit followed in 2021 with omni-channel events and resources to continue the ‘climate conversation’ as part of the UK hosting the United Nations’ COP26 Climate Conference. A remote production centre was established in Glasgow to provide extensive coverage of the UN Conference of the Parties. Blue Aurora Media created TV and radio content distributed to a global audience; it hosted and streamed live events with its partners, and produced an extensive range of podcasts and summaries for video-on-demand and social media channels. Clients included Radio News Hub serving over 300 broadcasters across the UK, Europe, Middle East and Asia-Pacific, The Extreme Hangout youth stage and associated podcasts, The Waterline Live series, and a 4K UHD film for the University of Hull. Blue Aurora Media practices what it preaches. It’s part of the UN’s ‘Race to Zero’ campaign through the SME Climate Hub and follows production best practice to minimise its carbon footprint. The company has reduced its impact on the environment equivalent to the carbon captured by more than 5,300 mature trees every year. The Waterline Live 2022 produced by Blue Aurora Media
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