Online Digital Services Agency of the Year 2023 - Libya Ebtekar Information Systems empowers its clients to start building the products that their customers want and is confident that people across the board will love the work that it carries out. Although the company’s heart and headquarters are situated in Tripoli, Libya, the influence the business has reaches across borders, and a strategic presence can be found in the company’s Dubai branch, thus cementing this claim. The ever-expanding team of professionals which the company proudly possesses continually serve clients with unwavering expertise and dedication, paving the way for Ebtekar’s present and future. Starting out with humble origins, it was 2012 when the company began to hit its stride, with the establishing of its VAS and mobile services department, which subsequently received a license from the Libyan Telecom Authority, before the business signed VAS agreements with two mobile operators, Libyana Mobile Phone and Almadar Aljadid. Since then, the business has progressed from strength-to-strength, providing stellar VAS and SMS services to subscribers from a host of different networks. Once it had successfully dominated Libya’s SMS market and was responsible for more than 15 million sent SMS’, Ebtekar set about developing its own direct carrier billing platform, providing these DCB integrations and subscription services into its content, apps, and to third party partners. This all officially commenced in 2018, and it was not long after that the company had already acquired a more than 65% market share on both of the mobile operators with which it closely works. The five years that followed brought similar successes, and another milestone was reached in March 2023, when Ebtekar signed an exclusive agreement with its mobile operating partners, Libyana Mobile Phone and Almadar Aljadid, with both networks naming the company as its master aggregator for DCB. 2023 has also yielded the unveiling of Ebtekar’s own aggregation platform, Connex, following a year of development. This platform brought with it many advanced features, and on launch was the only sole-owned Libyan platform of its kind. Following its release, revenue was increased, and more people from around the world were afforded the opportunity to connect to operators in the country in a streamlined manner. Like-minded success has also stemmed from the company’s partners as a result of their prosperous relationships, with Almadar Aljadid’s DCB revenues seeing a significant increase beginning in April 2023, at one point even exceeding 100%. Yet another example of the organisation breeding success is its digital transformations department, which has been working on developing platforms and digitising entities since 2022, implementing many of these projects earlier this year. July 2023 also saw the company be assigned a huge eVisa project on behalf of the Libyan Post and Telecommunications Holding Company. With the above representing just a few of Ebtekar’s triumphs over its 15year history, the company also delivers a host of other services comprising of tailored solutions that exceed the needs and expectations of clients. Whether one is looking to boost website performance, develop a cuttingedge smartphone application, or reinforce cybersecurity measures, Ebtekar Information Systems is there to assist in the maximising of benefits brought about through digital transformation, empowering its clients to thrive in the constantly shifting digital business landscape of today. The root of this success can be traced back to the company’s excellent approach to client service, which begins by sitting down with a new client and fully understanding their needs, before a vision is proposed, and perhaps best of all, a long-lasting friendship forged. Also contributing towards the company’s competitive edge in the sector is its self-developed platform and systems, which are all carried out in-house by an expert team that has been accumulated over the past 15 years, with each member possessing unbridled dedication and excellence in their respective fields. On the back of this, Ebtekar recognises the importance of ensuring that the internal culture developed at the business is a positive one, and an atmosphere is created that allows for team members to grow personally and professionally. When it comes time to recruit new talent, Muaad explains, “we look for the ambition, the will to do the best, and [we] do our best and invest in our team.” To this end, a development team has been a staple of the company’s offerings to prospective employees for more than 7 years, ensuring that staff are empowered to do their best and always strive for greatness. As the team is the driving force behind the business, this diverse and passionate group has the key responsibility of realising the company’s vision and upholding its core values. The first of these values is devotion, as Ebtekar remains driven to offering the most efficient methods for its customers and employees well into the future. Second is dynamism, with the company always looking for new ways to improve the business, while simultaneously providing the best possible service to its customers and consistently exceeding expectations. Lastly, drive serves to govern Ebtekar’s desire to constantly more forward, proactively researching and innovating. With these values in-toe, the company consistently strives to attain its mission every single day, which is ultimately to assist businesses in the digital transformation of their enterprises, making the most of modern technology in order to promote the highest level of success. By choosing Ebtekar, clients can help make this mission a reality, as their goals will ultimately become the company’s goals, and the team are dedicated to helping its clientele achieve these in an efficient and effective manner. Further bolstering this claim is a proven track record, customised solutions, transparent communication, a timely delivery, cost effective solutions, and dedicated support throughout the process. Through its host of industry-leading solutions, Ebtekar Information Systems has remained at the forefront of Libya’s technological revolution and has established itself as a true pioneer in the sector. The future looks bright as the business continues to expand, evolve, and thrive, with Muaad telling us, “We are planning to increase our revenues by 50%”, highlighting the true dedication had by the team to spur on empowerment in the digital services sector. As a result of all of these factors, the company is more than deserving of this award, serving to celebrate its continued successes in the field, success that is sure to continue well into the future. Contact Details Contact: Muaad Ghdamsi Company: Ebtekar Information Systems Web Address: https://www.ebtekar.ly/ Since its founding in 2008, Ebtekar Information Systems has served as a premier web developer and IT service provider in Libya, proudly boasting its status at the forefront of the company’s IT and telecommunication revolution. Over the past 15 years, the company has successfully evolved, adapted, and expanded, maintaining its reputation as one of the sector’s most trusted names throughout. With more than 45 team members, 50 completed and implemented projects, and 200 clients worked with, Ebtekar Information Systems remains steadfast in achieving its vision of becoming leaders in the fields of communication, information technology, and digital transformation, leveraging Libya’s expertise and knowledge in the sector. We speak with Muaad Ghdamsi, who tells us more about the company’s excellent services and commitment to its craft.
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