Technology Innovator Awards 2021 13 Virtual Artworks Best Virtual World Gaming Products Development Company 2021 With the increase in online activity over the last 12 months brought about by the Covid-19 pandemic, many businesses have flourished. Virtual Artworks is no exception. We speak to the team to find out what it is that keeps this creator of virtual products at the top of the ladder. Established in 2006, Virtual Artworks specialises in creating and developing virtual products, operating mainly in virtual worlds and with clients from all over the world. The firm’s priority is to produce high quality products and to deliver flawless after sales support, with the aim of earning its customers’ trust and appreciation in every way possible. The dedicated team at Virtual Artworks always tries to make time to personally listen to customers’ feedback and the company is constantly releasing updates and improvements to meet and, hopefully, surpass their expectations. “It is absolutely critical to listen to people’s demands,” explains Rene, the founder of Virtual Artworks. “Although some of those demands cannot be technically met today and may not yet be available for another decade, it is still of vital importance to listen to what people have to say.” When it comes to differentiating itself from others in this highly competitive industry, it is the firm’s close attention to detail that really sets it apart. As its products are comprised of various different elements, such as programming, graphic design, 3D animations and 3D modelling, it is important that all elements meet the high QA standards and the final end product is of the highest quality each and every time. There is no doubt that the current situation regarding the Covid-19 pandemic has had a negative impact on many sectors worldwide, with the retail and transportation sectors being two of the worst hit. However the information technology sector has fared much better than most. As more people are obliged to stay home and work from home, this has prompted a rise in demand for alternative means to conduct their everyday activities, such as work, shopping, entertainment and more. This shift in paradigm has greatly benefited online businesses such as Amazon, Netflix and Zoom to name a few. Virtual worlds such as Second Life are no different as it has recently seen rapid growth in new user sign-ups due to becoming the best choice to socially interact with others from the comfort of your own home, with no masks or social distancing necessary. When it comes to staying abreast of new technology and new industry developments, Virtual Artworks cannot afford to rest on its laurels, especially following the Covid-19 pandemic when the whole world is trying to up its online game. “This is one of the hardest domains to be in, in my opinion,” Rene comments. “I believe we wouldn’t still be in business 15 years later if we were not always ahead of the curve. Some of our products released a decade ago have completely been transformed, replacing older technologies with newer ones.” Apr21132 While the team at Virtual Artworks is always exploring new ways to improve, it is clear that continuing to work on current projects and products is the way forward, including making sure that they are kept synchronised with the latest technologies and the demands of the everexpanding client base. “We need to continue business as usual. What was going to happen gradually overtime, has already been initiated. More and more people are working from home, shopping online, socialising in virtual worlds and in virtual realities. The pandemic has only accelerated the inevitable.” Company: Virtual Artworks Web Address: www.virtualartworks.biz Facebook: www.facebook.com/virtualartworks
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