Turkey's first and most common women-only sports and life center b-fit, founded in 2006 by Bedriye Hülya and 5 more women partners, serves more than 600,000 women in 50 cities with 220 centers thanks to power of 800 employees including headquarter. b-fit has been the recipient of numerous awards for its mission of empowering women in Turkey such as 2018 Stevie® Awards for Women in Business with the category Achievement in Developing and Promoting Women and 2017 Ufrad Positive Discrimination Award b-fit reshape Turkey's sports culture. Getting more women to adopt a sports habit and creates an effective change in the male-dominated Turkish sports culture.