5hort comes from a long creative and technological experience with international agencies and brands. Following our mission ‘reduce to innovate’, we create, test and launche new solutions more economically than any other innovation approach. Creating activities processes and products that increase the value and visibility of the brand, minimizing costs and risks of change, both for the company and the end consumer. The enabler is the ‘shorter', a new competence that "updates" the communication and marketing resources, transforming them into a real innovability engine. "Because, before design and technology, innovation always comes from a new communication, between concepts, subjects and objects".