Plan your baby.

Plan Your Baby is the only UK’s telehealth fertility and pregnancy clinics providing an end-to-end solution to fertility and pregnancy related concerns. Plan your baby was created to make expert reproductive care accessible, affordable, and deeply personal. Founded by Marija Skujina, a Certified Fertility Nurse Specialist with over 15 years of experience, the clinic was built by someone who understands fertility care from both sides of the consultation room: as a clinician and as a patient. In just four years, Plan Your Baby has delivered hundreds of free consultations, supported thousands of patients nationwide, partnered with major employers to expand fertility benefits in the workplace, and was selected for the prestigious Morgan Stanley Inclusive & Sustainable Ventures 2025 cohort, one of only 29 companies chosen worldwide.