The Private Label Group was built under a dream of two seekers who believe that every creative mind must get recognition for breaking patterns and standards, for being bold by daring to think differently. Born in the heart of the Portuguese craftsmanship – Paços de Ferreira, a place where all the best Portuguese furniture brands gather for producing -, the Private Label Group is the result of the passion for design and, above all, the need to glorify the art of craftsmanship.