Simply Doughnuts is a multi-award-winning British manufacturer of fresh, tasty doughnuts with exceptionally long shelf lives. In 2020, it won a Queen’s Award for Enterprise (Innovation) for the development of its Classic Mini Rings, which last 40 days in ambient conditions. More recently, it has introduced a range of individually packed Ring Bake doughnuts, which have shelf lives of 5 months. It has a AA rating (BRC Global Standards) and sells to major retailers in the UK and overseas.