London-based customer acquisition specialists Omnilotus believes that providing an outstanding customer experience is the key to success.

Customers are the life-line of every business; every business needs customers in order to succeed. Customer acquisition specialists and experts in dealing with people, Omnilotus, has claimed that providing an outstanding customer experience is key to success and they has outlined its reasoning behind this recent claim. 

With businesses getting between 60 to 70 per cent of their income from existing customers, making sure those customers are satisfied with their experience is the key to achieving success.

“Many companies focus too much of their attention on acquiring new customers, and while this is important, they should invest an equal amount of time and effort to make sure their existing customers are happy and that their needs are being met,” said a spokesperson from Omnilotus. 

Bad customer service can be fatal. Research indicates that it can take 12 good service experiences to make up for just one bad experience, and that is only able to happen if the customer sticks around and provides the company with an opportunity to rectify the situation. 

At Omnilotus, they put customer service at the top of their agenda. They invest a vast amount of time and energy into customer service training as they believe that customer service is the number one priority.  “Get the customer experience right and profits will take care of themselves as a result,” said a spokesperson for the firm. 

In a world where there is so much choice for consumers, customers are no longer loyal to brands like they once were, and they will seek out the best deals. Omnilotus believes that the key to retaining and acquiring customers is getting the customer experience right first time. 

London based sales and promotions specialists, Omnilotus believe face-to-face marketing is the most effective way to provide an outstanding customer experience. The human element is something that isn’t utilised by many firms. In an economic climate where consumer confidence continues to fall, Omnilotus is using brands to use direct and interactive marketing strategies to enhance their customer experience and simultaneously build brand loyalty and improve customer retentions. 

Omnilotus is an outsourced sales and marketing firm based in London. The firm specialises in a personalised form of marketing whereby they connect with consumers directly, on behalf of their clients’ brands. Omnilotus works closely alongside their clients in order to determine their goals and target markets. Then, the firm develops unique campaigns that reflect these needs and take them directly to consumers via face-to-face marketing methods. This helps to create long-lasting connections between brand and consumer as well as increases customer acquisition, brand awareness and brand loyalty for their clients.