The Ellen MacArthur Foundation today announced Google as its latest Global Partner accelerating the transition to the circular economy.

The partnership recognises Google’s commitment to developing innovative, market-leading circular economy initiatives at scale alongside the Ellen MacArthur Foundation’s five existing Global Partners: Cisco, Kingfisher, Philips, Renault and Unilever.

As industry leaders, Global Partners work closely with the Ellen MacArthur Foundation to identify circular business opportunities and to implement tangible programmes. As a global front-runner in technology innovation – with its extensive global network of data centres and real estate, a strong presence in the electronic devices market, and arguably the world’s leading data and analytics capability – Google is ideally placed to play a key enabling role in bringing about the system-level change needed to accelerate the transition to a circular economy. Google will build on an already impressive track record in energy efficiency and resource effectiveness to become a pioneer and global reference point for many aspects of the circular economy.

Over the coming months, the Foundation and Google will be working to explore and shape a series of initiatives to embed circular economic principles into the fabric of Google’s infrastructure, operations, and device programmes.

Dame Ellen MacArthur, founder of the Ellen MacArthur Foundation, stated: “Google’s ambition to lead the way on the circular economy represents a step-change opportunity – we are thrilled to be working closely together with such a visionary, innovative and transformational partner on this journey”.